The MeasureMatch Blog

Celebrating all things #martech, #measure, #mrx and, of course, MeasureMatch.

RECENT POSTS:

How big of a market opportunity is MeasureMatch pursuing? It just got a little easier to calc.

Gartner just published its latest CMO spend report and it contains a special number.

James Sandoval

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6 Reasons Why We Interview MeasureMatch Experts

Investors regularly ask “scale” questions. They annoy me. Yes, the questions and, often, the investors.

James Sandoval
23 September 2018
3 minute read

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5 Amazing Data & Analytics Influencers To Follow in August 2018

Here is a curated list of 5 awesome data & analytics influencers you need to follow to get the latest tips, learnings and exposure to the fast moving world of data & analytics...

Tom Ray
9 August 2018
2 minute read

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3 Things To Look For When Hiring the Best Remote Workers

Hiring is challenging. Hiring for remote positions can be even more challenging. Here’s 3 tips to consider when you’re hiring for your next remote. Are they fantastic communicators? Working remotely relies on frequent...

Tom Ray
31 July 2018
3 minute read

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No accident

Exceptionally productive marketing communications initiatives and optimal customer experiences are no accident. These business initiatives and experiences are driven by the expert handling of increasingly complex soft...

James Sandoval
24 May 2018
2 minute read

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MeasureMatch in Berlin. Auf Geht’s!

I love Germany. For lots of reasons: I lived in Germany during my formative years; my mother lives there now (she’s French; long story); I very much enjoy speaking and listening to German (call me crazy); and I love...

James Sandoval
20 January 2018
3 minute read

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6 Things To Consider Before Signing Up To Become A MeasureMatch Expert

I’m writing this blog post to address a concern expressed by a small, but valuable number of independent consultants and consultancies. The concern I hear is often phrased in a question like this: “Why would I want to...

James Sandoval
12 July 2018
4 minute read

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3 Examples of How MeasureMatch Works for Companies - Part 2

A couple of days ago I posted Part 1of a two-part blog post to describe what a buyer [aka a client] can expect from the MeasureMatch service. Below, is a shiny, new, more visual way of describing the user experience...

James Sandoval
11 July 2018
2 minute read

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3 Examples of How MeasureMatch Works for Companies - Part 1

We get this question a lot: “How does MeasureMatch work exactly?” It’s really as easy as 1, 2, 3, but in this quick post I’ll answer that question with three simple scenarios. I’ll post again soon with a visual that d...

James Sandoval
9 July 2017
2 minute read

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The Top 5 Marketing Technology Categories That Independent Consultants & Consultancies Can Help Organizations To Use Much Better

Marketers and their colleagues are clear-eyed about how bewilderingly complex the planning, buying, execution and measurement processes of a brand-building or acquisition-oriented communications campaign are today. A...

James Sandoval
19 June 2017
5 minute read

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The Tech Nation 2017 Report Is Kinda Awesome

Wow! The Tech Nation 2017 report features some pretty terrific stats. One that I especially like, but will no doubt get glossed over for the £6.8 billion and £100 billion money shots, is the number of Meetups hosted...

James Sandoval
22 March 2017
1 minute read

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MeasureMatch News - Issue #2 - MeasureMatch Services, MarTech Edu, #BeBoldForChange, Friends & More

Wow! What a week it’s been since the last newsletter. The dev team’s hands have been extremely full and very active. Our team of advisors has been amazingly helpful. Our fundraising is going really well (despite the...

James Sandoval
10 March 2017
4 minute read

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The Marketing Tech, Data & Insight Experts Meetup Is Here

In case you missed it in yesterday’s newsletter, there’s a new meetup in London Town. It’s called the Independent MarTech, Data & Insight Experts Meetup and all are welcomed to attend and participate...

James Sandoval
2 March 2017
1 minute read

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MeasureMatch News - Issue #1

Here's an update on our journey of building MeasureMatch. So, welcome to issue number 1 of [drumroll please] MeasureMatch News...

James Sandoval
1 March 2017
8 minute read

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Welcome to the Blog!

Thanks for stopping by. In this blog, we share & celebrate all things #talent, #skills, #martech, #measure, #cx and, of course, MeasureMatch.

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