Celebrating all things #martech, #measure, #mrx and, of course, MeasureMatch.
Gartner just published its latest CMO spend report and it contains a special number.
Investors regularly ask “scale” questions. They annoy me. Yes, the questions and, often, the investors.
Here is a curated list of 5 awesome data & analytics influencers you need to follow to get the latest tips, learnings and exposure to the fast moving world of data & analytics...
Hiring is challenging. Hiring for remote positions can be even more challenging. Here’s 3 tips to consider when you’re hiring for your next remote. Are they fantastic communicators? Working remotely relies on frequent...
Exceptionally productive marketing communications initiatives and optimal customer experiences are no accident. These business initiatives and experiences are driven by the expert handling of increasingly complex soft...
I love Germany. For lots of reasons: I lived in Germany during my formative years; my mother lives there now (she’s French; long story); I very much enjoy speaking and listening to German (call me crazy); and I love...
I’m writing this blog post to address a concern expressed by a small, but valuable number of independent consultants and consultancies. The concern I hear is often phrased in a question like this: “Why would I want to...
A couple of days ago I posted Part 1of a two-part blog post to describe what a buyer [aka a client] can expect from the MeasureMatch service. Below, is a shiny, new, more visual way of describing the user experience...
We get this question a lot: “How does MeasureMatch work exactly?” It’s really as easy as 1, 2, 3, but in this quick post I’ll answer that question with three simple scenarios. I’ll post again soon with a visual that d...
Marketers and their colleagues are clear-eyed about how bewilderingly complex the planning, buying, execution and measurement processes of a brand-building or acquisition-oriented communications campaign are today. A...
Wow! The Tech Nation 2017 report features some pretty terrific stats. One that I especially like, but will no doubt get glossed over for the £6.8 billion and £100 billion money shots, is the number of Meetups hosted...
Wow! What a week it’s been since the last newsletter. The dev team’s hands have been extremely full and very active. Our team of advisors has been amazingly helpful. Our fundraising is going really well (despite the...
In case you missed it in yesterday’s newsletter, there’s a new meetup in London Town. It’s called the Independent MarTech, Data & Insight Experts Meetup and all are welcomed to attend and participate...
Here's an update on our journey of building MeasureMatch. So, welcome to issue number 1 of [drumroll please] MeasureMatch News...
Thanks for stopping by. In this blog, we share & celebrate all things #talent, #skills, #martech, #measure, #cx and, of course, MeasureMatch.
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