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There are several reasons why a business might choose to turn to a consultant or consultancy for marketing analytics services instead of doing the work internally. These reasons include:
Marketing analytics can be complex and time-consuming. The consultants and consultancies participating in the MeasureMatch professional services marketplace are experts and can provide valuable data management, data engineering, data transformation, and related dashboard development services that might not be possible for an in-house team with less experience, expertise or they simply have too little spare time.
Some of the software expertise that MeasureMatch clients find valuable includes: Power BI, Tableau, Metabase, Fivetran, Google’s BigQuery, Google Analytics 4 and many others.
It can be challenging for an internal team to be objective when analyzing the performance of their own marketing efforts. A consultant or consultancy can provide an unbiased perspective and offer recommendations based on data and best practices, rather than preconceived notions or personal biases. This is incredibly important.
The service providers in the MeasureMatch network will be powerful partners for your success. You can expect tough decisions, but always with a view to making substantial gains in your marketing analytics capabilities and business performance.
Marketing analytics can be time-consuming, especially if the business lacks the necessary tools or resources. By partnering with a consultant or consultancy for this work, the business can free up time for its in-house team to focus on more important tasks, or simply keep them focused and productive on what they do best.
Hiring one or more full-time employees for marketing analytics work can be very expensive, not to mention time consuming. A consultant or consultancy can provide an exceptionally high level of expertise, fast and at a lower cost, especially if the business only needs these services on a short-term or project-by-project basis.
A business might hire a consultant or consultancy for marketing analytics services to benefit from unique expertise, objectivity, time and cost savings, and speed to value, that an internal team might not be able to provide.
It’s fast and free to submit your marketing analytics service requirements. Get started here.
