One project, one contract, one partnership at a time.
Following 10 intense years working in digital marketing agencies in Seattle and London, plus another 6 years building marketing technology and analytics ventures, MeasureMatch's Founder & CEO, James Sandoval, realized there must be a better way for business leaders to advance the use of B2B cloud software, and to create more value from the mountains of data these systems collect.
A couple of industry friends also thought it was a good idea and they offered to give James a tranche of funding to start building. And so it began.
Together with a software development agency partner, we started to build a Minimum Viable Product. The initial focus was to solve for marketing technology and related analytics business requirements, but we had our eyes squarely set on much bigger opportunities.
It took a while to get things rolling, but we started to see clients sign up in earnest from early 2019. They were seamlessly submitting their service requirements, opening discovery conversations with service providers and locking in contracts.
Our first client was a Head of Ecommerce in a fast-growing EdTech scaleup. She was amazing. Not only was her MeasureMatch marketplace experience excellent, she was so excited about what we were building that she invited us for a face-to-face session for product feedback and ideas for improvement.
From the very beginning we knew that software vendors had a role to play, and value to add, in our professional services marketplace, because every single contract required software to be deployed, configured in some new or advanced way, migrated, integrated or something else. So, we introduced a set of tools called the Partner Exchange (formerly called Partner Hubs), which helps SaaS and enterprise software organizations to maximize growth and customer success together with service provider partners.
Numbers like these tell us that we can be a trusted partner to help clients get important and game-changing cloud software and data work done.
2023 is an incredibly important year. We're building and optimizing for operational scalability, we now have OpenAI's ChatGPT service integrated in the marketplace and we're rapidly optimizing for very exciting growth.
We are nothing without people building and using the MeasureMatch marketplace. They are clients advancing business capabilities, service providers sourcing revenue opportunities, and software vendor partnerships leaders deepening ecosystem relationships and accelerating their sales motions.
Every person helps us to be and to do better. In turn, we're building the marketplace to be of outsized value to each and every customer we serve.
We believe old ideas can become new ones in different contexts, and new ideas can come from anywhere, at any time and from anyone.
Ideas just need exposure, oxygen and engagement. We are big on ideas and encourage all team members, customers, partners and investors to share them - raw, refined, good, bad or ugly.
We take very seriously the responsibility to create value for three groups of customers. We strive to be purposeful, considerate and precise as we execute for excellence.
We also require and demand the same from each of our customers, and so we're committed to building a platform that maximizes excellence in and from each customer's experience.
We fully believe in the value of service to others. We will always lean toward generously serving our customers so they can achieve and exceed their business goals, their partnerships needs, their revenue targets and more.
The old adage "Your success is our success", for us, is deeply meaningful and, foundationally, the product of amazing service, which we aspire to achieve every day.
We are lucky to have three groups of customers in our marketplace platform, which provides us with unique insights into what works and what doesn't.
These insights will always drive us toward greater accountability - in our business decisions, for our investors, and in the service of each of our customers.
Our team has worked together across borders and time zones from day one. Amazingly, we've found that business leaders are happily booking service providers across borders, too, and, in some cases, spanning several time zones.
Culturally, geographically, philosophically, we operate and create economic opportunity without borders.
Global CTO WPP & formerly CTO/CEO, Wunderman & Co-Founder, Acceleration
Founding Investor & Advisor
Founder, MeasureCaps & formerly The Coca Cola Company and McKinsey & Company
President, International, CvE & formerly Group CEO, Havas Media Group
Accenture & former Founder & CEO Projectline Services & Yesler + formerly Microsoft and aQuantive
Founding Investor & Advisor
European GM for The Media Trust
Co-Founder, Actable & formerly Co-CEO Amnet US, Dentsu Aegis Network, Accordant Media and aQuantive
Founding GP at Ascend.vc
VP, TransUnion & formerly Annalect, Microsoft and aQuantive
Regional Director, Digital, UM Worldwide
The revenue multiplier effect is not just a fleeting trend, it's the blueprint for the future of enterprise software and services, promising unprecedented growth.
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