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There are a few potential reasons why a business might choose to work with a consultancy or consultant to deploy an alternative to a customer data platform (CDP) like hightouch rather than doing all the work with an internal team:
Consultants and consultancies, certainly those participating in the MeasureMatch professional services marketplace, have specialized expertise in implementing CDPs, and related solutions, and can bring valuable knowledge and experience to each project. They can help identify the best workflows, automations and integrations for each business's needs and guide the team through the deployment process.
Working with a third party can bring a level of objectivity to each deployment project, because consultants are not directly tied to the business and can provide unbiased recommendations.
Using a consultancy or consultant can potentially save time and resources, as the internal team can focus on their core responsibilities while the consultants handle the systems & data work. Said another way, working with a consultancy or consultant can help a business reach a new level of competitive advantage faster vs only with internal resources.
Depending on the scope of the project and the size of the internal team, it may be more cost-effective to work with a consultancy or consultant rather than dedicating significant time and resources to the project internally.
Ultimately, whether a business decides to work with a consultancy or consultant to deploy a solution like hightouch will depend on the specific needs and resources of the business.
