Software continues to eat the world. And while it does, software products are getting more advanced, more valuable and more complex.
The direct impacts are palpable - businesses operate more efficiently, serve customers more attentively, hire, train and retain team members better than ever.
Indirecty, the ecosystem value is outsized, too.
Somewhere between $5 and $7 in incremental business spending is generated off the back of each $1 in software costs.
And, where does the majority that incremental spending go?
To professional services providers.
Yep, software is hard to get right, even as it gets better, faster and even easier to adopt.
For example, in a Cloud Software Association Q&A between Forrester's Jay McBain and Sunir Shah (link below), Jay points to the Salesforce ecosystem generating $5.80 in incremental value for every $1 captured by Saleforce (by 2024), 64% of which going to professional services providers.
Now, IDC is offering up similar numbers out of the HubSpot ecosystem. For every $1 captured by HubSpot, $6.16 will be earned by ecosystem partners and participants (by 2024), slightly edging out its competitor above, 57% of which will go to professional services providers.
Ecosystem-based valuations are here.
Links to check out:
The business world was ill-prepared for the current crisis, but a new breed of professional services marketplace platforms is providing valuable access to much-needed enterprise software and data specialists to curb the
The good news is that we humans operate in good faith i.e. when a service is valuable, we often want more of it. And, in order to ensure a service continues to provide good value, we become and remain loyal customers.