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Software continues to eat the world. And while it does, software products are getting more advanced, more valuable and more complex.
The direct impacts are palpable - businesses operate more efficiently, serve customers more attentively, hire, train and retain team members better than ever.
Indirecty, the ecosystem value is outsized, too.
Somewhere between $5 and $7 in incremental business spending is generated off the back of each $1 in software costs.
And, where does the majority that incremental spending go?
To professional services providers.
For startups to large enterprises, MeasureMatch is the marketplace platform connecting business leaders with amazing consulting and professional services partners.
Yep, software is hard to get right, even as it gets better, faster and even easier to adopt.
For example, in a Cloud Software Association Q&A between Forrester's Jay McBain and Sunir Shah (link below), Jay points to the Salesforce ecosystem generating $5.80 in incremental value for every $1 captured by Saleforce (by 2024), 64% of which going to professional services providers.
Now, IDC is offering up similar numbers out of the HubSpot ecosystem. For every $1 captured by HubSpot, $6.16 will be earned by ecosystem partners and participants (by 2024), slightly edging out its competitor above, 57% of which will go to professional services providers.
Ecosystem-based valuations are here.
Links to check out:
- Cloud Software Association Q&A
- IDC & HubSpot news via Scott Brinker
#professionalservices#enterprisesoftware
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The good news is that we humans operate in good faith i.e. when a service is valuable, we often want more of it. And, in order to ensure a service continues to provide good value, we become and remain loyal customers.
