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The Amazon Web Services (AWS) Marketplace introduced the ability for AWS customers to buy professional services from partners a few years ago. And for good reason. AWS customers, like most businesses, spend more on consulting and pro services than they do on software and compute.
How much more?
The Canalys report "Partner Ecosystem Multiplier: The AWS Opportunity" suggests AWS partners can achieve a $6.40 multiplier against every $1 of AWS sold.
It's a classic Amazon move to welcome and support services partners in the AWS Marketplace, but it's genius to funnel customers' pro services spending through the marketplace - for the data, for a fee, but centrally to stimulate a reverse multiple which means an even further lift in AWS consumption.
But how can the broader ISV ecosystem execute a similar strategy?
In the aggregate, ISVs large and small generate trillions of dollars in pro services spending.
Capturing some of that spend through a transactional marketplace capability would net ISVs powerful volumes of data, insight, plus stimulate retention, growth and revenue upside.
But building a transactional marketplace capability is a monumental ask (run it by your CEO, CFO or CPO), not to mention completely off-strategy for most organizations.
And think twice about getting lured and locked into directing deeply valued customer relationships to the AWS Marketplace or other hyperscalers to procure consulting and pro services.
It's time for ISVs to engage customers and partners through their own transactional marketplace capabilities - starting with consulting and professional services.
Channel partners will appreciate the commitment and growth prospects.
And customers will love the curated alignment and value.
AtlasGM is a transactional marketplace solution for ISVs.
Request a demo today: https://web.measurematch.com/atlasgm
It's time to transact.
Enjoy scalable and accurate matching, new monetization, happy partners and delighted customers!
Designed specifically for B2B software companies, AtlasGM addresses the critical need for these organizations to maximize the value for their customers and from their partnerships.
Understanding liquidity and price discovery is vital for participants in the MeasureMatch Marketplace and in marketplaces created by ISVs adopting the AtlasGM platform.
