James Sandoval
September 2021
1 minute read

This is a venture that has required all of the cockroach survival strategies and more


This is a brilliant line, "Cockroach companies aren’t glamorous, aspirational or exciting. But they are bloody great at surviving."

I can relate.


I'm building a B2B services marketplace & partner ecosystem platform.

Don't know what that means? No worries. It's a testament to how amazingly non-glamorous this venture is - a venture that has required all of the cockroach survival strategies and modes 😉.


Yes, entrepreneurial software startup pursuits, especially esoteric B2B ventures, require, yes, devolution, or backward evolution for success.


The way I see it, that's part of the creativity [and fun] that goes into the pursuit of creating something new, bigger than oneself and valuable for customers and their colleagues, for team members and their families, for business partners, for investors, and many others.


But, seriously, startup or otherwise, creating small, daily or weekly wins, which are 9 times out of 10 something to do with happy customers, are what motivate teams like the one I'm lucky to work with every day.


Along the way, yes, surgically and regularly optimizing costs helps, and not dying is pretty important, too, but it really does come down to finding and serving customers in better and bigger ways. Always optimizing for better.


Doing that slowly and over a long time horizon is ok, so long as better and faster (I'm trying not to use the term "scale") eventually arrives.


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On a related note, I remember reading about UiPath's road to $1 million in ARR, which took plus/minus 13 years.


UiPath started trading on the NYSE in April 2021 and now has a market cap of $31 billion.

That cockroach did a lot more than survive.


Did you read that? 13 years.


I'm also now recalling a conversation with a friend over lunch this week - he raised $6+ million for his B2B marketplace. Sadly, the pressure for rapid growth didn't work. Perhaps he might have been [more] successful with a slower pace of innovation and growth?


Here's the full Sifted article.

This was originally published to LinkedIn here.

James Sandoval

Founder & CEO of MeasureMatch

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