I'll be celebrating Halloween with my kids tonight - or they certainly will be 🎃 as they race door-to-door with friends in our south Hackney, London neighbourhood near Victoria Park to collect heaps of sugary sweets and other winning prizes...and I try to keep up 😅.
Now, think of this - retail's biggest and most important period of the year, kicking off with Black Friday on the 29th of November, really is a lot like tonight's playful Trick or Treating.
The prize for retailers and brands can be very sweet indeed.
As a guide, take look at the mammoth opportunity for US mobile commerce alone.
But, when marketing, commerce, customer experience and related software systems, not to mention essential analytics capabilities, aren't optimally stress-tested and deployed, configured and integrated for the coming marketing, media and retail sales blitz, then the size of the prize just might pale in comparison to the bounty my kids (and yours) will be carefully counting on the dining room table tonight.
Sales and customer comms systems like Salesforce CRM, Pipedrive, Marketo, Hubspot, Intercom, and data collection toolsets like Google Tag Manager, Segment, Tealium, Improvado or mParticle, plus analytics solutions like Google Analytics, Adobe Analytics, Mixpanel, FullStory, Decibel, Amplitude, or reporting products using Domo, Datorama, Power BI, Google Data Studio and 1,000s of related SaaS systems - well, they all require careful, expert handling, precise tuning, extra custom configurations and more to extract real, substantive value. Especially during the holidays.
This is not a time for risk-taking.
One of our first customers, Kano, turned to the MeasureMatch professional services marketplace just weeks before Black Friday to address critically important data collection and reporting challenges across several Shopify stores and marketing campaigns. Here's the Kano case study.
This stuff above might ring some bells, but let's see if we can really be helpful.
Service Packages For Black Friday/Cyber Monday Readiness
Below is a small selection of Service Packages bookable in the MeasureMatch marketplace on-demand. Each one was prepared by an independent consultant, consultancy, agency or system integrator in our global network.
Maybe you'll see special nugget of value that can take your Black Friday readiness a few steps forward?
- Google Analytics and Google Tag Manager Professional Set Up
- Maintain & Monitor Google Analytics
- HubSpot Sales Starter and Professional Onboarding Process
- Customer segmentation and cohort analytics
- Online Business & Marketing Strategy
- Tag Management Audit
- Customer Journey Optimization Consulting
- MarTech audit, strategy development & roadmap
Log into your account to view and book a pro and their Service Packages.
Here's wishing you much success as you prepare to crush this holiday's sales numbers!
From the team at MeasureMatch, we wish you a ghoulishly great [and sweet-filled] night with family, friends colleagues and strangers alike!
Founder & CEO
Tealium enables businesses everywhere to orchestrate their customer data through real-time solutions and enterprise tag management. Tealium clients include Domino’s, Epson and ABN AMRO, amongst others.
Investors regularly ask “scale” questions. They annoy me. Yes, the questions and, often, the investors.