Varied data collection frameworks, across several commerce platforms, for digital analytics systems and executive-level reporting, needed a fix fastSubmit a Project Brief
Kano is a computer anyone can make. Their mission is to give young people – and the young at heart – a simple, fun way to make and play with technology, and take control of the world around them.
A complex set of Google Analytics deployments, each managed via Google Tag Manager, across four commerce platforms, was fraught with legacy configurations that were yielding inconsistent data and insights across multiple reports.
The company’s Head of Ecommerce signed up for a MeasureMatch Buyer account and submitted a project brief, refined with bespoke support from the MeasureMatch team and distributed to relevant consultants across the MeasureMatch global network. Consultants and consultancies submitted their Expressions of Interest (EOIs) nearly immediately. Three consultants were selected for interviews, with one chosen to enter into a flexible service engagement working remotely. All challenges were addressed within the scope of the project in time to provide broader and more accurate data across this key sales period, leading to a much-valued experience for both client and consultant.
Kano were MeasureMatched with an Expert based out of London (also where Kano are based), however, the entire Project was delivered remotely. Stephanie Bales, the Head of E-Commerce for Kano said about the Expert: "Alex brings a deep and comprehensive amount of knowledge and experience in GTM and GA to his work. He was quickly able to identify the root cause of our issue, and to explain his fixes in language that non-experts could follow."
Still not quite sure how it all works? Check out these clarifying questions.
MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and hire high-quality Experts (i.e. consultants and consultancies) who are especially skilled in the areas of data, analytics and technology to solve for marketing and customer experience (CX) business challenges and opportunities. Many of these Experts are independent practitioners, but many are also work in independent consultancies or other types of professional services organizations.
We carefully screen out FTEs looking for extra work on the side. MeasureMatch is not for "moonlighters".
Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Data, Analytics & Technology, but with a purposeful orientation around addressing and advancing marketing and CX business opportunities.
You could further segment these services down to advisory and execution services.
We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting.
Using Marketing Technology as an example, because we are marketing and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation.
You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.
Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let us or MeasureMatch Experts know what they need and to lock that into a service contract via our platform.
Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.
In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.
Sign up and submit a project today.