CASE STUDY

Read about how Kano quickly parachuted in a MeasureMatch digital analytics pro for a time-sensitive set of data collection challenges

Varied data collection frameworks, across several commerce platforms, for digital analytics systems and executive-level reporting, needed a fix fast!

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About Kano

Kano is a computer anyone can make. And Kano's mission is to give young people – and the young at heart – a simple, fun way to make and play with technology, and take control of the world around them.

The Challenges

A complex set of Google Analytics deployments, each managed via Google Tag Manager, across four commerce platforms, was fraught with legacy configurations that were yielding inconsistent data and insights across multiple reports.

The Solution

Kano's Head of Ecommerce signed up for a MeasureMatch Buyer account and submitted a Project brief, refined with bespoke support from the MeasureMatch team and distributed to relevant consultants across the MeasureMatch global network. Consultants and consultancies submitted their Expressions of Interest within minutes. Three consultants were selected for interviews, with one chosen to enter into a flexible service engagement working remotely. All challenges were addressed within the scope of the project in time to provide broader and more accurate data across this key sales period, leading to a much-valued experience for both client and consultant.

The Result

Kano was matched with a MeasureMatch Expert based in London (also where Kano is based), however, all work was done remotely. Stephanie Bales, the Head of E-Commerce for Kano said about the Expert: "Alex brings a deep and comprehensive amount of knowledge and experience in GTM and GA to his work. He was quickly able to identify the root cause of our issue, and to explain his fixes in language that non-experts could follow."

Stephanie Bales, Head of E-commerce for Kano
"MeasureMatch helped me to find the right expertise to address some really important data collection and reporting challenges. From briefing to billing, the team at MeasureMatch were there every step of the way."

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and datascience professionals. It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services are available on the MeasureMatch platform?

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MeasureMatch provides an end to end service to find and easily book independent consultants and consultancies to execute important sytems and data project work including, but not limited to: A/B testing, CRM, CRO, data cleaning, data science, data visualisation, identity resolution, machine learning, marketing automation, predictive analytics, social media analytics, tag management, UX analytics, web analytics.


The MeasureMatch global network of professionals, 2,000+ in 50+ countries, includes highly skilled and certified service providers with proficiencies across more than 2,000 tools and systems including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more...

What is the MeasureMatch story?

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address the growing digital skills gap by providing direct, on-demand access to independent consultants and consultancies experienced in successfully delivering marketing technology projects.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

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