CASE STUDY

Read about how Kano quickly found and engaged a digital analytics pro for a time-sensitive set of data collection challenges.

Varied data collection frameworks, across several commerce platforms, for digital analytics systems and executive-level reporting, needed a fix fast!

Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro
star ratingstar ratingstar ratingstar ratingstar rating

"MeasureMatch helped me to find the right expertise to address some really important data collection and reporting challenges. From briefing to billing, the team at MeasureMatch were there every step of the way."

Stephanie Bales, Head of E-commerce for Kano

About Kano

Kano is a computer anyone can make. And Kano's mission is to give young people – and the young at heart – a simple, fun way to make and play with technology, and take control of the world around them.

The Challenges

A complex set of Google Analytics deployments, each managed via Google Tag Manager, across four commerce platforms, was fraught with legacy configurations that were yielding inconsistent data and insights across multiple reports. It was especially important to address these challenges before the most important trading period of the year, which was kicking off with Black Friday just 4 weeks away.

The Solution

Kano's Head of Ecommerce, Stephanie Bales, signed up for a MeasureMatch Client account and submitted a project brief. The brief was distributed to relevant consultants across the MeasureMatch global network of independent consultants, consultancies, agencies and SIs. Within minutes, Stephanie received Expressions of Interest (EOIs) from several highly skilled and qualified consultants and consultancies (note: the MeasureMatch service provider onboarding process includes a screening, vetting, interview and/or verification from one or more technology vendors). Three service providers were selected for interviews with one chosen to enter into a flexible service engagement working remotely. All of Stephanie's requirements were addressed within the scope of the project and, importantly, in time for the holiday shopping season.

The Result

The MeasureMatch platform was successfully used to connect a London-based MeasureMatch Expert. Although both Stephanie and the consultant she selected were both based in London, all of the project work was done remotely. Stephanie said this about her experience, "Alex brings a deep and comprehensive amount of knowledge and experience in GTM and GA to his work. He was quickly able to identify the root cause of our issue, and to explain his fixes in language that non-experts could follow."

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

Why book consultants or consultancies via MeasureMatch?

faq question toggle chevron icon

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 November 2020).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has skills and pros you need.

3,000+ skills across around 4,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Which services can clients contract via the MeasureMatch marketplace platform?

faq question toggle chevron icon

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What is the MeasureMatch backstory?

faq question toggle chevron icon

Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address growing digital & data skills gaps by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

Ready to get unbelievably agile?

Sign up and book a pro today.