CASE STUDY

Read about how Kano quickly found and engage a digital analytics pro for a time-sensitive set of data collection challenges

Varied data collection frameworks, across several commerce platforms, for digital analytics systems and executive-level reporting, needed a fix fast!

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About Kano

Kano is a computer anyone can make. And Kano's mission is to give young people – and the young at heart – a simple, fun way to make and play with technology, and take control of the world around them.

The Challenges

A complex set of Google Analytics deployments, each managed via Google Tag Manager, across four commerce platforms, was fraught with legacy configurations that were yielding inconsistent data and insights across multiple reports.

The Solution

Kano's Head of Ecommerce signed up for a MeasureMatch Buyer account and submitted a Project brief, refined with bespoke support from the MeasureMatch team and distributed to relevant consultants across the MeasureMatch global network. Consultants and consultancies submitted their Expressions of Interest within minutes. Three consultants were selected for interviews, with one chosen to enter into a flexible service engagement working remotely. All challenges were addressed within the scope of the project in time to provide broader and more accurate data across this key sales period, leading to a much-valued experience for both client and consultant.

The Result

Kano was matched with a MeasureMatch Expert based in London (also where Kano is based), however, all work was done remotely. Stephanie Bales, the Head of E-Commerce for Kano said about the Expert: "Alex brings a deep and comprehensive amount of knowledge and experience in GTM and GA to his work. He was quickly able to identify the root cause of our issue, and to explain his fixes in language that non-experts could follow."

Stephanie Bales, Head of E-commerce for Kano
"MeasureMatch helped me to find the right expertise to address some really important data collection and reporting challenges. From briefing to billing, the team at MeasureMatch were there every step of the way."

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a professional services marketplace for business leaders globally to get important marketing, commerce, customer experience software systems and related data management, data engineering and data science work done faster.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What is the MeasureMatch story?

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address the growing digital skills gap by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

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