February 20, 2023
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What is the Partner Exchange and what are Partner Benches? (for service providers)

We are developing the Partner Exchange for SaaS & enterprise software vendors to participate in, and benefit from, the MeasureMatch marketplace, too.

Here's how we're positioning the participation of software vendors in the MeasureMatch marketplace.

Introducing Partner Benches

Partner Benches are esstentially directory pages featuring verified service provider relationships, adding a land-and-expand opportunity in the platform, making discovery not only easier for service providers, but also for buyers of services (who might also be in the market for software).

Software vendors can create several Partner Benches (by skill or service capability e.g. Salesforce specialists), or just maintain a single catch-all to group and feature all partner in one place.

Three Routes to Value

  1. Software vendors invite their best service provider partners to participate in the MeasureMatch marketplace, featured as verified partners in a Partner Bench
  2. Service providers pitch software vendors, expressing interest in forging new channel partnerships for services, sales or both
  3. Service providers that have existing relationships with software vendors in the Partner Exchange, including formal partnerships, submit their details to get "vendor verified" and featured in a Partner Bench

Some software vendors require a formal certification or partner training, which they will organize with service providers directly before featuring in a Partner Bench (as a verified partner).

Why the Partner Exchange?

Pursuing and growing software vendor partnerships, in or outside of the MeasureMatch Partner Exchange, is just smart business-building.

It's also a great way to broaden and enrich a consultancy, agency, systems integrator or indepednet consultant profile in the platform.

Check out Jerelle's profile below. Shortly after he signed up, he added verified relationships with Panoply, Domo and Tealium.

Each of the logos in Jerelle's profile signal out to prospective customers that he not only claims to have these skills (which he's also done via the Skills section of his profile), but he's gone the extra mile to demonstrate his skills and software vendor relationships.


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