This MeasureMatch partner and marketing data enabler was looking for an analytics expert to write technical content about marketing analytics to post on their blog and website.
The client is a marketing data aggregation tool to automate reporting. It can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database to empower marketing teams to use their favorite tools to map data, build and visualize custom reports and more.
The client was looking for ways to create and publish high quality, highly specialized content around marketing analytics -with a focus on the technical aspect. Their target audience is primarily marketing professionals and marketing analysts. Their goal was to attract qualified traffic, engage these visitors with quality content and drive them effectively into the conversion funnel.
The client's Head of Marketing used MeasureMatch, where they already host a partner hub of service providers for their own tool, to post a brief, connect with and contract Alex P, and ex-Googler and experienced marketing analytics professional and blogger with a proven track record of creating persuasive content for respected publications.
Alex created and delivered blog content over the period of a month, to a tight brief, with the client team in charge of publishing, distributing and promoting the articles. The client gave him a glowing, 5 star review: “Working with Alex has been such a pleasure. He's a marketing data expert with a ton of knowledge on advanced analytics practices.” Alex is now working further with the client to co-host relevant webinars. Once again, MeasureMatch enabled a much needed piece of work to get done quickly, simply and cost-efficiently!
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