I love Germany. For lots of reasons: I lived in Germany during my formative years; my mother lives there now (she’s French; long story); I very much enjoy speaking and listening to German (call me crazy); and I love, love, love to drive on those Autobahns. For those and many more reasons, I visit Germany regularly.
And then there’s Berlin. I’m attracted to the creative edge of it (kinda like why I’ve lived in Brixton and Hackney during the twenty-ish years of my London residency). I love the melting pot population, and the ultra-dynamic startup community. Those things and many more keep me coming back time after time - for business and pleasure.
So, this past week I “hijacked” my co-founder’s visit to Berlin (his girlfriend lives there). It had been a little while since I was last there, so figured this was a great opportunity to soak up more of the atmosphere, spend time with a few friends and test our pitching skills!
We flew from London’s Stansted airport on Wednesday morning, landed at Berlin’s Schoenefeld airport at 1:30pm, went straight to our first meeting at 3pm and didn’t stop until our 12th meeting late on Friday.
Phew! That was an intense stretch, but we had a great time, we learned a lot and we came away really motivated about doing business in Germany.
We met with marketing, analytics, commerce and other business leaders (i.e. MeasureMatch Buyers) and we were fortunate to meet with a number of consultants as well (both new and already active on the platform).
The discussions we had focused on the common challenges of executing data and technology-driven marketing & CX optimisation projects, and how MeasureMatch helps fill a critical gap in the market.
Here are a few highlights from our conversations in Berlin:
And that’s it for now. We are very thankful for the time we were given in Berlin.
We’ll be back. And better than ever.
Mit herzlichen Grüßen,
We get this question a lot: “How does MeasureMatch work exactly?” It’s really as easy as 1, 2, 3, but in this quick post I’ll answer that question with three simple scenarios. I’ll post again soon with a visual that d...
A couple of days ago I posted Part 1of a two-part blog post to describe what a buyer [aka a client] can expect from the MeasureMatch service. Below, is a shiny, new, more visual way of describing the user experience...