MEASUREMATCH SERVICE PACKAGE

Verify your CRM (Customer Relationship Management) processes and tools with best-in-class practices

Verify your CRM (Customer Relationship Management) processes and tools with best-in-class practices

Wojciech G

Independent strategy consultant (10 years with A.T. Kearney)

Cost: 
$9500
Duration: 
5 days
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Description

Best-in-class CRM (Customer Relationship Management) tools (i.e. IT systems) increase sales by 30% on average, when correctly implemented. 1. Are you sure your current or considered CRM tool includes features available in best-in-class IT systems? Do you know which of the over 200 typical features advertized by CRM suppliers are crucial for the business efficiency? 2. Have you tested reliability of the leading CRM tools? Which ones are very reliable, which ones stop working many times a day? It takes one month to thoroughly test one tool. 3. Do you implement or plan to implement your existing CRM process in the tool or do you reengineer the processs before chosing and implementing the tool? 4. Do you know which business decisions you have to take to improve your business? Do you know which CRM reports you need for the business decisions? Do you have too much or not the correct information in reports? 4. Best companies have a process of constant improvement. They do not have a fixed CRM process. They constantly modify the CRM process, the data they collect on clients and reports they create based on the data. Do you have such a self-improvement process? The Service Package answers to the questions above and gives you actionable recommendation on what to change. The Package requires some involvement on your side: - 1-2 hours of your senior representative (e.g. Chief Sales Officer of Chief Marketing Officer) for discussing how the business is done (sales channels, marketing communication mix, B2B vs B2C vs C2C, direct / indirect, partnerships, various sales processes etc.) - 2-4 hours of time of each of 2-4 key employees or partner employees contacting clients in your organization for in-depth interviews. - Sending me the data presented to customers by the kew employees (presentations, links to www site, marketing messages etc.). - 1-2 hours of your senior representative (e.g. Chief Sales Officer of Chief Marketing Officer) for attending the presentation with project results. The Package may be done remotely by video contacts or on-site (with additional charge for travel/hotel).

Deliverables

Review of currect CRM process vs the best-in-class process - categorized list of "has" / "does not have" process features.

Review of currect / considered CRM tool vs the best-in-class tool - categorized list of "has" / "does not have" process features.

Recommendations - categorized list of specific actions to be taken to get to the best-in-class CRM process and tool. The recommendations will address the questions in the Service Package description.

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Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

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Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

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What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
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