In order to make your reporting easier, you'll want to be sure to standardize all uses of the utm variables. UTM variables allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to that drive to your website. For example, you wouldn't want utm_medium=paid-ads for one campaign, and utm_medium=paid-media for another campaign. In GA's medium report, those would be reported as separate line items, which would force you to manually add the numbers every time you wanted to use them. There's no official standard, but after years of doing this for companies from startups to Fortune 500, noBSdigital has its own processes of ensuring accuracy. Ask me for a short guide I have put together for my clients. There are a slew of benefits when using standardized tracking across all your external digital assets: > Gain visibility relative to how well your campaign is resonating with your intended targets > Identify potential gaps or success opportunities that could help you eliminate bottlenecks > Save on budget – by seeing right away that a paid promotional channel is not delivering, you can re-allocate your resources to a better performing venue > Become smarter about finding the right channel for your audiences, make changes as you go for better overall ROI
UTM Generator in Google Sheets
Automatic Link Shortening via Bit.ly
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.
What is MeasureMatch?
MeasureMatch is a professional services marketplace for business leaders globally to get important marketing, commerce, customer experience software systems and related data management, data engineering and data science work done faster.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.