Strategic Business Segmentation

Strategic Business Segmentation

Michael K

Data Science, AI & Machine Learning Consultancy

30 days
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The ability to extract insight & knowledge from the first-party data you collect during everyday operations, quickly and easily summarising it to provide an all-encompassing ‘helicopter view’ of your business and its customer base, can be extremely powerful. Acting on this insight can have a major effect on performance. Redsella’s Strategic Business Segmentation service lets you benefit from this powerful approach. It uses AI to analyse all your data in order to identify the key business process flows or customer groups which exist, revealing their size, nature, preferences, value, cost, risk and more. It also identifies how these groups are changing - which are growing & how, which shrinking & why. - revealing key acquisition routes, churn hotspots, risk events, customer journeys and LTV. All this insight is presented in clear, simple terms using pen portraits, with detailed drill down tools available as needed. The insight gained into your business and customer base, combined with the threats & opportunities revealed, is used to create a clear strategy to achieve your business goals. This strategy can be deployed and monitored using the segmentation output as a framework. Examples of Strategic Business Segmentation project outcomes include: - A Storage Firm that redesigned their entire business model to act on the insight gained from a customer usage segmentation, leading to sustained growth. - A large Supermarket Chain that saw a 5% growth in customer spend from initiatives based on a segmentation of annual spend profiles - A Travel Firm that used the insight gained from a segmentation of holiday purchase behaviour to refocus their business strategy to track changing market requirements - A Financial Website that used the insight gained from a segmentation of usage behaviours to provide more relevant services and content, leading to an increase in subscriptions of over 250%


Data Audit, Customer/Process Hierarchy, Segment 'Pen Portrait' Summaries, Segment Profiler Drill-Down Tool (Excel), Strength-Weakness-Opportunity-Threat (SWOT) Analysis Using Insight Gained, Key Strategic Action Plan for each Segment given Business Goals. Segment Membership Label Appended to Customer Base. Code to Update Segment Membership in Future (Optional).

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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