Deliverables • Audit existing SEO practices, content & KPIs, recommending & deploying optimizations. • Build content for new SEO landing pages, working with our web design agency to deploy • Deliver ongoing measures for SEO optimization, taking into account existing PPC activity Services Skills PPC, Paid Search, Paid Social SEO, SEO Tools ,SEO Audit Tools & Technologies Facebook Ads, Google Ads, Google Analytics Hi, I am Computer Science Engineer with more than 20 years of expertise into SEO field. Last year during COVID pandemic there has been surge in demand for Healthcare. Thus I would like to mention below the key snapshots regards to revenue growth in healthcare client of mine. Client -1 ( Eye Care Solutions) My Client got Its Revenue By 187% Via SEO Client got business of Eye care solutions for problems related to Eye and Retina. They provide Medical solutions (Doctor consulting & sale of medicines)to vision problems. Client with an ecommerce website selling a variety of eye care products, glasses and medical information to people. Project Deliverables • Increase organic users by 500% in twelve months • Increase organic sessions by 500% in twelve months After Associated with Our Consulting Team 733% Increase in organic users In eight months of engagement, combined efforts by me & my team and Client teams helped improve the organic users by 800% 584% Increase in organic sessions Due to constant content addition and technical implementation from Client, me & my team team managed to increase the organic sessions by 600% for Client’s website 168 Keywords in top 10 position In a span of eight months with combined efforts from team Infidigt and Client we were able to rank 168 keywords in the top 10 position How Did We Achieve These Results? • Website Migration • Creating Knowledge Hub • Technical SEO • On Page & Off Page SEO Optimization Some Snapshots ( Session & User ) Client -2 ( Hospitals Network) How Our SEO Expertise Increased Organic Traffic & Appointments for A Hospital Network About the Client Multispecialty hospital across the country in 25 cities Problem Areas Patients required for health care at home and in hospitals. Existing website was getting organic traffic, but was not satisfactory. The concern was to increase organic growth by: • Leveraging organic searches to target larger audience • Subsequent to Data update, optimization website as per Government guidelines. • Catch Views within intense competition amongst healthcare centers.Got to grab eyeballs by using: o More than 550 researched and identified keywords o 900+ pages. • Increase number of booked appointments – for Cancer, Cardiology & Others The Solution First SEO Audits, Analysis of website, results huge 4000+ pages. Thus focused on Landing and Supporting pages (950+) for Specialized 15+ treatments. Run campaign about diseases, identifying symptoms, suggested treatment plans etc.to increase value of on-site pages for users and search engines as well. Extensive efforts were given for Content Creation and Site Optimisation Following steps were followed SEO Optimization & Tools Identified 350+ keywords with a monthly search volume of around 1.57 million. Based on keywords identified, team mapped target landing pages to be created and optimized. • Team Cascaded down the structure into smaller, achievable targets. • Off-page activity was undertaken wherein hundreds of content pieces per month created ,with more than 900 in one year in Total • Optimized the metadata, Speed of the website and existing content. Google (Ads, Analytics) & Facebook Ads Strategy to strengthen the website ranking on the principles of Google updates. In Aug 2018, Google released its core algorithm updates, called ‘medic update’. This impacted many medical sites including our client’s. But, with medic update, we focused to EAT principle with below steps: • Got accreditation badges shown at main website header and footer. • Optimized testimonial section of main specialty pages • Embedded testimonial videos from client’s YouTube channel on main specialty pages • Embedded testimonial videos on ‘condition & treatment’ pages. Content Structure and Optimization Leveraging data-based content is necessary to achieve top results on SERPs . It helped web pages featuring on rich snippets. some of the steps followed. • In-depth research was undertaken to address patients’ queries, searches and fears. • Created new locations pages for 15 special diseases. • The content was data driven, to build trust between Patients and Hospital. • Improved indexing and added expert videos for EAT value. • Specific keywords to help users reach bottom of sales funnel quickly. For example, patient searching for best cancer hospital in London was instantly taken to the pages featuring oncologists in the client’s London hospital. Conversion Rates Improved the conversion rate on site: • Improved existing forms to make ‘book appointment’ process easier and hassle-free. • Incorporated “Book an appointment” sticky buttons on the footer and header of specialty, treatment and doctor listing pages. This helped to improve number of booked appointments. Final Results Keywords Ranking: From Sep’18 to Aug’19 improvement [85%] in keywords ranking in the top 10 that have massive search volume growth. Sep’18 Aug’19 Growth Keywords in Top 3 580 1010 74% Keywords in Top 10 1412 2606 85% Keywords Ranking Data ( SEMrush ) Share of voice data Share of Voice – Comparison Top 3 ranking (4 – 5) ranking (6 – 10) ranking Sep-18 1% 6% 11% Aug-19 45% 13% 3% Organic Traffic Growth: Improvement of 51% of organic traffic Organic Traffic Growth Specialty-wise: Organic Traffic Specialty Growth Cancer 113.95% Liver Transplant 72.13% Neurology 96.71% Booked Appointments: Google Analytics, results: 325% increase in booked appointment through organic sessions SEO for Landing Pages: Best Practices to Rank • Let Your Keyword Strategy Guide the Content. • Help Search Engines Understand Your Content's Structure. • Pay Attention to the URL Used. • Monitor Page Speeds. • Build Backlinks.
• Audit existing SEO practices, content & KPIs, recommending & deploying optimizations. • Build content for new SEO landing pages, working with our web design agency to deploy
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