Segment - Tracking & Implementation Plan

Segment - Tracking & Implementation Plan

Timo D

We level up data & analytics setups

7 days
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What can you expect? A really good tracking plan enables you to get easily 2-3 times more insights from your analytics data. A good plan is aligned to your business model, goals and user flows. The plan makes sure that your tracking is extended with the right events and the right context information. It enables you to understand more of your user’s behavior and let’s you build extensive segments with the additional context information to discover power user groups and groups that can easily be improved. When this is the right package for you? Usually you already have a setup for some time. Most often it’s the initial basic setup tracking all pages/screens and some events. Sometimes it can be an outgrown setup. That has been growing over time and becomes unmanageable. So a tracking plan would be a welcoming clean up. Or you start fresh and want to make sure to track the essentials from day 1. This is often the case when you are a venture-based startup with an extreme need to validate hypothesis quickly. What you get from us? A tracking plan for Segment. But more than this. In our kick off call we interview you about your goals and use cases that you cover. Based on that we develop a tracking plan for you based on our experiences of developing over 50 plans yet. Our tracking plans are always visually. We work with screenshots in Miro or Mural adding tracking information where it happens. With code examples for an easy technical implementation (based on your analytics tools and your programming language). A good development team usually implements our plans in 2-3 weeks. We also provide you with a guide how you can test the implementation based on the analytics tools you use.


Our tracking plans are always visually. We work with screenshots in Miro or Mural adding tracking information where it happens. With code examples for an easy technical implementation (based on your analytics tools and your programming language).

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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