MEASUREMATCH SERVICE PACKAGE

Sales funnel analysis

Sales funnel analysis

Emma H

Data Analyst

Cost: 
$7333
Duration: 
10 days
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Description

Do you use call centres and / or email lists as a way of generating leads and customers for your business? Are you struggling to understand what the journey through your sales funnel looks like, where the pain and success points are and the long term value of these customers? This is where I can help, by bringing the the data from your call centre / email list supplier(s) together with your web analytics, internal systems and other relevant sources to give you a complete picture of the sales journey your leads and customers experience.

Deliverables

Pinpoint the main drop off / conversion points throughout the funnel and where possible the reasons why

Identify average length of the decision window at each stage

Determine the types of businesses converting (employee size, turnover, industry etc.) so this can be fed back into the top of the funnel

Identify the lifetime value of customers acquired through the funnel and how this compares to other acquisition channels

Detailed report with the findings and suggestions on how to improve the current funnel model

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