RXA Voice of Customer

RXA Voice of Customer

Patrick N

Product & Analytics Technology Leader

1 days
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The Voice of the Customer application is used to provide your business with insights into what customers are saying about your brand or product(s). Using RXA’s Natural Language Processing engine you can use the VoC to parse through tens, or hundreds of thousands of reviews, blog postings, and forum comments to identify what people are saying. RXA is able to identify common themes and score them based on frequency and complexity. Those with the highest score provide insight into the Top Themes that are emerging about your brand or product(s). In addition RXA leverages AI to analyze the sentiment of each comment and score it as Positive, Neutral, or Negative, allowing you to understand how sentiment is trending for your brand or product(s) in the market Finally, RXA visualizes the data to allow you to quickly and easily zero in on the comments that you care about. Find out what products are creating a buzz in the market, or what is causing detractors to your brand or product(s). Through our custom Velocity Word Cloud find out which posts are picking up steam vs those that are staying level or even declining volume. The hottest topics are not always the most common, but you can quickly and easily see those trends that are heating up and get ahead of a negative shift in sentiment, or leverage a positive one.


Sentiment Analysis and Theme detection for either your own data, or using our forum and post data.

Dashboard that provides visualization and navigation of your comments and themes. Including ability to drill down and even link to posts or forums where comments are hosted in order to respond.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

What are Service Packages?

Service Packages are effectively the briefs that clients don't want to write.
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service providers with ease and confidence.
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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