Optimal Marketing Strategy

Optimal Marketing Strategy

Michael K

Data Science, AI & Machine Learning Consultancy

3 days
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Our Optimal Marketing Strategy service is a unique, low-cost way to turbo charge your marketing performance. With rapidly changing markets and an ever-increasing number of marketing options, its now more important than ever to understand and maximise the value your marketing spend brings. We have drawn on over 25 years experience of developing award-winning, AI-driven, marketing attribution & optimisation solutions, to create a SaaS tool to help you do this. Utilising our unique Machine Learning technology, it can automatically: - Learn how each channel works – it’s response & saturation characteristics - Identify how channels interact with each other to reinforce or destroy value - Separate the short and long term effects of marketing spend - Continually track changes in market conditions & channel effectiveness However, unlike conventional approaches, you don’t have to work out how to apply the attribution insight this gives you in order to improve returns. Instead, our proprietary Optimisation Engine simulates the likely performance of your current marketing plan. It then automatically identifies better ways to use the resources available to achieve your goals whilst meeting all constraints and targets that apply, providing a ‘fast-forward’ button to the optimum marketing strategy and campaign plan. Our experts take care of all the modelling for you, leaving you free to use the tool's simple dashboard to identfy the optimum marketing plan to meet your goals. You retain full manual control over the final plan deployed. You can change any aspect of the current plan and re-run the simulation to see the effects of your change. Once happy with the predicted performance, you simply deploy the final plan generated via your current marketing processes and tools.


Marketing Channel Attribution Analysis, including: - Actual effect of each channel on sales (removing all other effects) - Sales Response & Saturation curves for spend via each channel - Additional impact on sales of channel interactions (Halo/Cannibalisation) including the relative order and timing of the channel spends involved Sales forecasts for any given marketing spend plan Creation of optimal marketing spend plans to maximise returns from a fixed budget or minimise the cost of hitting sales targets Uplift in ROI predicted from adopting the optimal plan over the initial manual plan Access to a secure online SaaS tool to control and review the above Business Case for adopting the tool based on a risk-free initial pilot project

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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