Whether your website is ecommerce or lead generation it is important to understand how existing and potential customers are finding their way through your path to conversion. This helps pinpoint any problem areas that are preventing people from converting and better understand how people are naturally behaving when buying from you. This then helps you tap into this and make it easier for them, such as with remarketing campaigns or making relevant content easier to find and understand.
Understand what the decision making process looks like
Identify if there are distinct browsing vs. converting journeys and what they look like
Determine what the length of the decision window looks like and how many visits it takes, so you can get people to come back at the right time and to the right point in the journey
Identify the similarities and differences in the above for new and returning customers
Ascertain what content is contributing to the decision making at each point
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
What is MeasureMatch?
MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and data science professionals.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, around 3,000 in 60+ countries (as of early May 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more.