We work together to understand: your current capabilities and approach to Marketing Effectiveness, how they drive marketing decision making and, most importantly, what the future looks like for you. We will then make a recommendation detailing how we feel your approach to Marketing Effectiveness can be accelerated to get you to where you want to be faster. Finally, we help ignite that plan.
A quantitative and qualitative assessment against the Effectiveness Framework, focusing on: - organisational effectiveness culture - existing capabilities benchmarked - adoption of capabilities internally and externally with key partners - skills and resources assessment - future plans Benchmarked against the industry with our Go Ignite Quadrant, assessing: - how embedded your marketing effectiveness outputs are into marketing/business planning - how complete your marketing effectiveness journey is
Based on the results of the Marketing Effectiveness Audit, we will pull together the recommended next steps needed to accelerate your marketing effectiveness. This can be delivered both in a written report and by presentation to a key audience.
Following the delivery of the Recommendation & Plan, we help ignite the key agreed next steps. For example: - training sessions and workshops - process redesigns (eg campaign scorecard and evaluations, etc.) - refocus and amend existing capabilities - help source new partners - deliver new marketing effectiveness capabilities (eg marketing mix modelling, attribution modelling, CX insight program, etc.) - become a mentor for insight and marketing professionals
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.