MEASUREMATCH SERVICE PACKAGE

Marketing Effectiveness Audit

Marketing Effectiveness Audit

Nick M

Marketing Effectiveness Consultant

Cost: 
£20,000
Duration: 
21 days
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Description

We work together to understand: your current capabilities and approach to Marketing Effectiveness, how they drive marketing decision making and, most importantly, what the future looks like for you. We will then make a recommendation detailing how we feel your approach to Marketing Effectiveness can be accelerated to get you to where you want to be faster. Finally, we help ignite that plan.

Deliverables

A quantitative and qualitative assessment against the Effectiveness Framework, focusing on: - organisational effectiveness culture - existing capabilities benchmarked - adoption of capabilities internally and externally with key partners - skills and resources assessment - future plans Benchmarked against the industry with our Go Ignite Quadrant, assessing: - how embedded your marketing effectiveness outputs are into marketing/business planning - how complete your marketing effectiveness journey is

Based on the results of the Marketing Effectiveness Audit, we will pull together the recommended next steps needed to accelerate your marketing effectiveness. This can be delivered both in a written report and by presentation to a key audience.

Following the delivery of the Recommendation & Plan, we help ignite the key agreed next steps. For example: - training sessions and workshops - process redesigns (eg campaign scorecard and evaluations, etc.) - refocus and amend existing capabilities - help source new partners - deliver new marketing effectiveness capabilities (eg marketing mix modelling, attribution modelling, CX insight program, etc.) - become a mentor for insight and marketing professionals

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 November 2020).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has skills and pros you need.

3,000+ skills across around 4,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants.

On another side, the platform is for companies that need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

Lastly, the third entry point into MeasureMatch is for SaaS and enterprise software vendors to leverage a set of tools grow and deepen serice provider relationships.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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