We work together to understand: your current capabilities and approach to Marketing Effectiveness, how they drive marketing decision making and, most importantly, what the future looks like for you. We will then make a recommendation detailing how we feel your approach to Marketing Effectiveness can be accelerated to get you to where you want to be faster. Finally, we help ignite that plan.
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A quantitative and qualitative assessment against the Effectiveness Framework, focusing on: - organisational effectiveness culture - existing capabilities benchmarked - adoption of capabilities internally and externally with key partners - skills and resources assessment - future plans Benchmarked against the industry with our Go Ignite Quadrant, assessing: - how embedded your marketing effectiveness outputs are into marketing/business planning - how complete your marketing effectiveness journey is
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Based on the results of the Marketing Effectiveness Audit, we will pull together the recommended next steps needed to accelerate your marketing effectiveness. This can be delivered both in a written report and by presentation to a key audience.
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Following the delivery of the Recommendation & Plan, we help ignite the key agreed next steps. For example: - training sessions and workshops - process redesigns (eg campaign scorecard and evaluations, etc.) - refocus and amend existing capabilities - help source new partners - deliver new marketing effectiveness capabilities (eg marketing mix modelling, attribution modelling, CX insight program, etc.) - become a mentor for insight and marketing professionals
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
