MEASUREMATCH SERVICE PACKAGE

Marketing Campaign Analysis and Optimisation

Marketing Campaign Analysis and Optimisation

Mike C

Hands-on marketing strategist

Cost: 
£1,200
Duration: 
2 days
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Description

Independent Campaign Analysis and Evaluation is vital to achieving a true understanding of marketing performance. However, this insight is often hard to uncover as both media owners / providers and agencies are incentivised by volume of spend and will paint a positive picture of performance. ​ I will review the data generated by different types of marketing campaign and combine into a model designed to see the effect of the activity on key business performance indicators. This is most helpful for clients looking to map disparate efforts across multiple teams and agencies or those increasing or decreasing marketing investment as part of a planning cycle.

Deliverables

Data processing and analysis - a full review of all available data sets

A list of recommendations to better achieve the business goal e.g.: saving money but maintaining performance; growing customer base by 25% or improving the conversion rate of Google Search

A review of the outcome of the proposed recommendations to determine the value added to the business through this project

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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