KPI Definition for eCommerce, Omni-Channel, Banking websites

KPI Definition for eCommerce, Omni-Channel, Banking websites

Fabio M

Analytics and DMP Expert

5 days
Create a Free Account


The purpose of this Service Package is to understand and define which data are necessary to track for your business goals. 1) A brief call to understand your business and website to understand the current status of analytics implementation 2) Review of the Key Business Objectives (KBO) if you already have defined those; otherwise I can support on that. Typically the KBO are group by different categories (e.g. Site Performances, Campaign Effectiveness, Customer Interactions, etc.) 3) For each KBO a set of KPIs will be defined in order help you to understand which kind of data you need to collect to measure the performances The outcome of this package is a functional document, we can choose the format but usually is a mix of powerpoint and excel, that describes: - the identified business objectives with a detailed description - list of KPIs related to each business objectives with specifications (data, formula, etc.) The whole activity can take in considerations any kind of constraints or bottleneck in terms of application development or timeline. This service package is a preparatory step to any Analytics implementation and is technology agnostic. It is the starting point of technical design and specifications.


Kick-off call to understand the business and website

Presentation with the description of the Key Business Objectives group by categories

Excel file with the list of KPIs for each business objectives and related information like description and formulas

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services - MeasureMatch has pros you need. That just the very beginning of 1,000s of skills and services on-demand.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early July 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free