The purpose of this Service Package is to understand and define which data are necessary to track for your business goals. 1) A brief call to understand your business and website to understand the current status of analytics implementation 2) Review of the Key Business Objectives (KBO) if you already have defined those; otherwise I can support on that. Typically the KBO are group by different categories (e.g. Site Performances, Campaign Effectiveness, Customer Interactions, etc.) 3) For each KBO a set of KPIs will be defined in order help you to understand which kind of data you need to collect to measure the performances The outcome of this package is a functional document, we can choose the format but usually is a mix of powerpoint and excel, that describes: - the identified business objectives with a detailed description - list of KPIs related to each business objectives with specifications (data, formula, etc.) The whole activity can take in considerations any kind of constraints or bottleneck in terms of application development or timeline. This service package is a preparatory step to any Analytics implementation and is technology agnostic. It is the starting point of technical design and specifications.
Kick-off call to understand the business and website
Presentation with the description of the Key Business Objectives group by categories
Excel file with the list of KPIs for each business objectives and related information like description and formulas
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 November 2020).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has skills and pros you need.
3,000+ skills across around 4,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
Which services can clients contract via the MeasureMatch marketplace platform?
The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants.
On another side, the platform is for companies that need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
Lastly, the third entry point into MeasureMatch is for SaaS and enterprise software vendors to leverage a set of tools grow and deepen serice provider relationships.