The purpose of this Service Package is to understand and define which data are necessary to track for your business goals. 1) A brief call to understand your business and website to understand the current status of analytics implementation 2) Review of the Key Business Objectives (KBO) if you already have defined those; otherwise I can support on that. Typically the KBO are group by different categories (e.g. Site Performances, Campaign Effectiveness, Customer Interactions, etc.) 3) For each KBO a set of KPIs will be defined in order help you to understand which kind of data you need to collect to measure the performances The outcome of this package is a functional document, we can choose the format but usually is a mix of powerpoint and excel, that describes: - the identified business objectives with a detailed description - list of KPIs related to each business objectives with specifications (data, formula, etc.) The whole activity can take in considerations any kind of constraints or bottleneck in terms of application development or timeline. This service package is a preparatory step to any Analytics implementation and is technology agnostic. It is the starting point of technical design and specifications.
Kick-off call to understand the business and website
Presentation with the description of the Key Business Objectives group by categories
Excel file with the list of KPIs for each business objectives and related information like description and formulas
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Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in our most popular services category (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 5,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
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- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
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