I will review your GTM website setup for - standard or custom e-commerce events such as lead/conversion events and the optimization thereof - performance (the GTM container can be quite heavy at times and cause SiteSpeed and other performance issues) - common pitfalls (bugs, redundancies, etc.) - Google Ads and Google Analytics tag optimization, if applicable - data Layer improvements, such as an audit of existing variables/events or adding of new ones - if needed, custom GTM hacks to track very specific things, such as: custom tests, elements, events, time on site, scroll tracking, etc.
Audit and Performance review of GTM - this usually improves performance of the site and accuracy of your marketing tags
Recommendations for improvements - I will bring best practices from the industry and my experience, such as how to best capture a lead, how to assign it a value in Google Analytics, etc.
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
What is MeasureMatch?
MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and data science professionals.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, around 3,000 in 50+ countries (as of early May 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.