If you want to track your user behavior, conversion/lead events (either in Google Analytics or any other tool) or set up Advertising tags (Google Ads, Facebook, Criteo, etc.) then you need a way to pass pageviews, sessions, or events to them. The most efficient, time-saving, and pagespeed-friendly tool for this is GTM (Google Tag Manager)! I will set up GTM from scratch, capture all your most important ecommerce/marketing/user-behavior events and pass them to the tool of your choice (Google Analytics is recommended but other tools like Mixpanel, Amplitude, Segment, are obviously fine as well)
Set up GTM Container on all pages (requires access to webmaster or direct communication with dev team)
Ensure that pageviews and events can be defined for later use within GTM (if needed, through the use of a datLayer: https://developers.google.com/tag-manager/devguide#adding-data-layer-variables-to-a-page agan, this will require access to the backend or collaboration with your developers)
Create initial/important Tags (Google Analytics, Google Ads, Facebook Ads, Criteo, etc.) firing on standard ecommerce events (conversions/leads)
If needed, train your team/marketers on how to make basic changes/improvements to the tags, set up new ones, or even track other types of events
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.