MEASUREMATCH SERVICE PACKAGE

Google Analytics/Tag Manager Audit

Google Analytics/Tag Manager Audit

Alan K

Digital Analytics Consultant & Trainer

Cost: 
$1995
Duration: 
3 days
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Description

Key business decisions are being made less on gut feel and more on hard numbers. The key question is can you trust those numbers? Do you know how the numbers are collected, processed and finally presented to you in various reports? At the core of analytics reporting systems is Google Analytics. Is it properly configured? Is it providing you with all the information you require to make well educated and informed business decisions? During the audit process, K’nechtology interviews all stakeholders to determine what their goals are and how knowledgeable they are on what their analytics solution can provide them with both today and tomorrow. K’nechtology also reviews the configuration of your analytics solution either independently or in conjunction with a representative of your company. Once all the facts and discoveries have been audited and reviewed, a detailed audit report is prepared to highlight the good, the bad and sometimes just what’s missing. These findings are presented to all stakeholders in a meeting.

Deliverables

Audit Report with recommendations

Report Presentation

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