Google Analytics & Google Tag Manager Audit

Google Analytics & Google Tag Manager Audit

Vadim T

Analytics & Dashboarding Consultant

14 days
Create a Free Account


Google Analytics - Technical Audit & Implementation Recommendations In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions: > Does it collect what we need? > Can we trust this data? > Where are the holes? > Is there anything that can be fixed? > Is anything broken? Audit typically consists of verifying the 25 most common elements that hinder performance. The results are summarized in a Google Slides presentation and typically consists of a scorecard, explanation of the critical items that need to be fixed and why, and a list of recommendations on what needs to be implemented moving forwards. > The audit checks items such as abnormally high bounce rates on landing pages, self referrals, presence of PII in the data, query parameters, traffic not being categorized correctly, traffic coming from more then 1 domain (cross domain and subdomain tracking), presence of events, custom dimensions, goals, eCommerce and so on. Here is a sample audit you can review to know what to expect - Google Tag Manager - Technical Audit > Review the current setup of GTM and provide recommendations on how to make the implementation more efficient & streamlined.Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points.Identify whether cross domain and/or subdomain tracking has been setup. > Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap” Site Measurement Plan > Review site and suggest what activities should be tracked using events. > Meet with client to determine additional requirements. > During the implementation phase, these events will be setup as goals within Google Analytics. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap”. Here is a sample audit you can review to know what to expect -


Google Analytics Audit & Presentation

Google Tag Manager Audit & Presentation

Measurement Plan

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free