Google Analytics & Google Tag Manager Audit

Google Analytics & Google Tag Manager Audit

Vadim T

Analytics & Dashboarding Consultant

14 days
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Google Analytics - Technical Audit & Implementation Recommendations In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions: > Does it collect what we need? > Can we trust this data? > Where are the holes? > Is there anything that can be fixed? > Is anything broken? Audit typically consists of verifying the 25 most common elements that hinder performance. The results are summarized in a Google Slides presentation and typically consists of a scorecard, explanation of the critical items that need to be fixed and why, and a list of recommendations on what needs to be implemented moving forwards. > The audit checks items such as abnormally high bounce rates on landing pages, self referrals, presence of PII in the data, query parameters, traffic not being categorized correctly, traffic coming from more then 1 domain (cross domain and subdomain tracking), presence of events, custom dimensions, goals, eCommerce and so on. Here is a sample audit you can review to know what to expect - Google Tag Manager - Technical Audit > Review the current setup of GTM and provide recommendations on how to make the implementation more efficient & streamlined.Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points.Identify whether cross domain and/or subdomain tracking has been setup. > Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap” Site Measurement Plan > Review site and suggest what activities should be tracked using events. > Meet with client to determine additional requirements. > During the implementation phase, these events will be setup as goals within Google Analytics. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap”. Here is a sample audit you can review to know what to expect -


Google Analytics Audit & Presentation

Google Tag Manager Audit & Presentation

Measurement Plan

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