Google Analytics - Technical Audit & Implementation Recommendations In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions: > Does it collect what we need? > Can we trust this data? > Where are the holes? > Is there anything that can be fixed? > Is anything broken? Audit typically consists of verifying the 25 most common elements that hinder performance. The results are summarized in a Google Slides presentation and typically consists of a scorecard, explanation of the critical items that need to be fixed and why, and a list of recommendations on what needs to be implemented moving forwards. > The audit checks items such as abnormally high bounce rates on landing pages, self referrals, presence of PII in the data, query parameters, traffic not being categorized correctly, traffic coming from more then 1 domain (cross domain and subdomain tracking), presence of events, custom dimensions, goals, eCommerce and so on. Here is a sample audit you can review to know what to expect - http://bit.ly/gaaudit Google Tag Manager - Technical Audit > Review the current setup of GTM and provide recommendations on how to make the implementation more efficient & streamlined.Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points.Identify whether cross domain and/or subdomain tracking has been setup. > Inspect the tags/triggers/variables to ensure they are firing at the expected time and providing desired data points. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap” Site Measurement Plan > Review site and suggest what activities should be tracked using events. > Meet with client to determine additional requirements. > During the implementation phase, these events will be setup as goals within Google Analytics. > Deliverable to be in the form of several slides within a Google Slides presentation and be part of the main deliverable “Analytics Roadmap”. Here is a sample audit you can review to know what to expect - http://bit.ly/gaaudit
Google Analytics Audit & Presentation
Google Tag Manager Audit & Presentation
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.
What is MeasureMatch?
MeasureMatch is a professional services marketplace for business leaders globally to get important marketing, commerce, customer experience software systems and related data management, data engineering and data science work done faster.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.