MEASUREMATCH SERVICE PACKAGE

Google Analytics Audit & Strategy

Google Analytics Audit & Strategy

Brian M

Google Analytics Partner

Cost: 
£7,400
Duration: 
10 days
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Description

Hire a Certified Google Analytics Partner to audit your existing setup, devise a digital analytics strategy and implement a best-in-class digital tracking environment that enables your organisation to measure and optimise digital activities. We recommend the following approach and undertakings to deliver your requirements: Audit - existing configuration for data quality and integrity Aims & advisory - define requirements, provide strategic advice and plan Action - implement recommendations and new configurations Assurance - quality assurance, testing and validation Administration - documentation, governance, dashboards and ongoing support This can be applied to either a brochure or eCommerce application and includes the following scope: Audit Google Analytics - pixels and cookies - settings and configurations - data accuracy and quality - best practice Google Tag Manager - template tags - custom tags - advanced settings - data layers and custom events Advertising - advertising pixels and platforms Aims & advisory - determine marketing and business analytic requirements - define digital personas/customers and segments - identify interactions and features to track, measure and gain insights - define and design data visualizations and reports - create a strategic plan and validate with the client team Action - create a technical specification document - outline dev. requirements or requests (i.e. CRM integration or dataLayers) - create and configure all tracking requirements - setup dashboards and reports Assurance - quality assurance and testing - validation from the client team before sign-off Administration - create project handover documentation - devise governance model - finalise reports - provide ongoing support as required

Deliverables

Full end to end digital analytics audit, strategy and technical specification document

Recommendations and strategy

Technical specification and platform configurations

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partner through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of 1 March 2022).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in our most popular services category (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 5,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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