Google Analytics Audit and Optimisations

Google Analytics Audit and Optimisations

Killian W

CRO and Analytics Insights Specialist

14 days
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I have worked for an agency on many large on Analytics / 360 and Tag Manager accounts for $1m+ revenue generating ecommerce and some huge content websites. I can help you to ensure reliable data and organise channel and campaign data. Google Analytics is an amazing tool... but not out of the box. Optimisations, customisations, settings all need to be applied to make the data accurate, reliable and usable. I can complete a 50+ point audit on your account covering areas such as: Channel Groupings to ensure accurate traffic acquisition reports Linking your account to Search Console, Ads, Adsense for more complete data Ensuring bot hits are filtered (more than just a tick box) Setting up custom filters Setting up site search tracking Setting up multiple properties and views Query Parameter exclusions Events Auditing Goal audit and setup / fixing broken goal tracking Fixing RegEx issues We can start with a Skype call to discuss your website/business and workout what the main KPIs and Goals are... then work out the best way to track/monitor them. I will keep these KPI's in mind through out the project to ensure you get what you need by the end of it.


Data audit to check data accuracy. Fix and clean any data pollution and customise the setup. Full documentation of account, issues and optimisations made. the the end of the project you will have accurate and reliable data that you can trust to make decisions from.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.

3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success and to accelerate revenue.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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