MEASUREMATCH SERVICE PACKAGE

GA4 Migration (Google Analytics 4 Setup)

GA4 Migration (Google Analytics 4 Setup)

Tobias S

Tracking & Analytics Expert

Cost: 
€3,650
Duration: 
21 days
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Description

All Universal Analytics (free) properties will stop data collection in July 2023. Need to migrate by then? I have done 4 successful migrations from UA to GA4 with various different methods: - Fastest: keep the same event structure (Event Category/Action/Label become Event parameters) - Medium: mapping the old event structure to the new GA4 event structure (Event Category usually becomes event_name) - Slowest: Creating a new event tracking concept and working with either the dev team or the CMS tool (whichever is applicable) to generate the dataLayer events Minimum requirement for accepting the proposal: You need to have Google Tag Manager and provide at least Edit permissions for me to work effectively

Deliverables

- Project scoping to determine which method to use (will determine time spent on project) - QA of existing tag setup

- Conceptualization of Event structure (copying, mapping, or new structure) - Mapping of UA Events to GA4 Events - Mapping/Copying of Custom Dimensions

- Creation of GA4 property - Customizing GA4 property settings to client needs - Creation of GA4 Tags in GTM

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