Customer Data Platforms are great ... they can de-silo and unlock the value of your data, discover insights to power your business, and help personalise the relationship with your customers and prospective customers, cross-channel. But with dozens of platforms now in the market calling themselves a "CDP" - offering many different flavours of data service - how do you know which is perfect for you and which may end up not answering all your requirements after all? From my extensive experience helping both brands and publishers make value from their data compliantly, I can advise your organisation on which CDP is best for your needs now, and in the future, and maybe save you an expensive mistake. And that might not just be a wasted license fee, but, more importantly, lost opportunity costs.
A fully defined list of the key CDP use cases for your business, prioritised for business benefit versus effort/complexity to enable thorough market analysis
A shortlist of recommended CDP vendors that match the specific technical and process capabilities required to deliver each of your use cases, and set against identified gaps in your present stack
A fit-for-purpose RFP package to send to your vendor shortlist, and leadership through the process of vendor submissions, demonstrations, scoring, selection and negotiation
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.