Digital Analytics Audit

Digital Analytics Audit

Lorenzo N

Analytics and Optimization Consultant

2 days
Create a Free Account


Are you sure your digital analytics tool is correctly implemented and set up on your App or website? Do the sales generated by the e-commerce platform not match with those you are tracking internally? Are you regularly spending time reconciling the data from your different media and advertising platforms? Are there some funnels and customer journeys that you are unsure whether your analytics set up can support? A Digital Analytics Audit package will comprise an initial meeting to specify what specific questions your business needs answering and understand your specific requirements. Tools supported: - Analytics: Adobe Analytics, Google Analytics, Heap, Segment - Tag management/other: Google Tag Manager, Tealium, Launch, Firebase


Any digital Analytics plan will be created ad-hoc for your specific site or App, but as part of all audits you will receive a report detailing: - Whether the main library of your Analytics tool is implemented correctly, that all basic metrics (e.g. bounce rate, sessions/visits, unique visitors/users, site dwell time, etc.) are tracked correctly, and that all pages/screens are correctly traced and identifiable within the reports. - Whether your website/app conversion points are correctly tracked. - Whether your digital marketing/campaign tracking is running correctly. - Whether all the website funnel/customer journeys (identified in the initial meeting) are correctly measured. - Whether all the e-commerce journey and events are tracked and whether sales data is consistent with your other internal data sources. - Whether all the implementation best practices for your tool are followed. The final report will include all issues and possible resolutions, and a priority list based on your objectives outlining which issue should be tackled first.

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free