MEASUREMATCH SERVICE PACKAGE

Digital Analytics Audit

Digital Analytics Audit

Lorenzo N

Analytics and Optimization Consultant

Cost: 
£1,000
Duration: 
2 days
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Description

Are you sure your digital analytics tool is correctly implemented and set up on your App or website? Do the sales generated by the e-commerce platform not match with those you are tracking internally? Are you regularly spending time reconciling the data from your different media and advertising platforms? Are there some funnels and customer journeys that you are unsure whether your analytics set up can support? A Digital Analytics Audit package will comprise an initial meeting to specify what specific questions your business needs answering and understand your specific requirements. Tools supported: - Analytics: Adobe Analytics, Google Analytics, Heap, Segment - Tag management/other: Google Tag Manager, Tealium, Launch, Firebase

Deliverables

Any digital Analytics plan will be created ad-hoc for your specific site or App, but as part of all audits you will receive a report detailing: - Whether the main library of your Analytics tool is implemented correctly, that all basic metrics (e.g. bounce rate, sessions/visits, unique visitors/users, site dwell time, etc.) are tracked correctly, and that all pages/screens are correctly traced and identifiable within the reports. - Whether your website/app conversion points are correctly tracked. - Whether your digital marketing/campaign tracking is running correctly. - Whether all the website funnel/customer journeys (identified in the initial meeting) are correctly measured. - Whether all the e-commerce journey and events are tracked and whether sales data is consistent with your other internal data sources. - Whether all the implementation best practices for your tool are followed. The final report will include all issues and possible resolutions, and a priority list based on your objectives outlining which issue should be tackled first.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services - MeasureMatch has pros you need. That just the very beginning of 1,000s of skills and services on-demand.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early July 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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