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By 2023, 90% of third-party cookies will be blocked by default - completely disrupting your digital insights, audience targeting and performance measurement. Are you ready for a digital rewiring? CHALLENGE: As 2023 fast approaches, it’s important to understand potential limitations of your Ad Tech stack as a result of third-party cookie deprecation and to identify areas of prioritisation for any risk mitigation and change management required in 2021/22 (subject to current information). OBJECTIVES & BENEFITS: A privacy audit will provide a situational assessment for stakeholders across all areas of digital advertising (paid media activity) that will be impacted by industry and regulatory shifts in consumer data privacy, and to develop a working, agile roadmap and forum to help surface challenges and necessary solutions that need to be implemented over the next 12 months. FOCUS: Non-Owned Estate i.e., third-party publishers and platforms used for outbound media placement (although third-party event / conversion tracking on your owned websites will be reviewed). APPROACH: Using the following audit framework, I will: 1. Identify and review your digital marketing channels and associated tech partners – including any technical documentation and future development roadmaps – with a focus on cookieless solutions. 2. Review your current operational use cases (i.e., activity deployed within advertising campaigns). 3. Review any reliance on third-party cookies (cross-domain tracking) – using three criteria: audience planning & insights, audience targeting & activation, performance measurement. 4. Review the potential impact of third-party cookie deprecation across desktop and mobile advertising – including an examination of the latest changes e.g., Apple iOS updates. 5. Conduct a risk assessment by channel, use case and tech partner (low, medium, high) 6. Uncover any quick-win opportunities and prioritise any suggested next actions. PHASES: During the timeline the audit will be managed through four phases: 1. Discovery – questionnaires and interviews with in-house or agency marketing teams (including operational channel specialists) plus their associated technology partners. (Up to 6 channels e.g., Search, Social, Display/Programmatic, VOD/IPTV, Digital Audio, Digital OOH), plus the illustration of findings using Tech and Data/Audience workflow schematics (Deliverable). 2. Analysis – documenting and illustrating dependencies identified in the discovery phase concluding with a Risk Assessment Report using a RAG (traffic-light) status by channel/partner (Deliverable). 3. Recommendations – development of an alternative (cookieless) Future State (Deliverable). 4. Enablement - stakeholder workshop and final presentation of the deliverables - including a Mitigation Roadmap & Priority Action Plan (Deliverable). TIMELINE: Each audit (above specification) takes 8 to 10 weeks elapsed time (30-40 days expert time) to complete.
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Technology Workflow Specification (Current State), Audience/Data Workflow Specification (Current State), Risk Assessment Report (RAG Status), Recommendations (Alternative Future State), Mitigation Roadmap and Prioritisation Plan.
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
