It supports senior management in the vision and goal setting process, starting from the results of the "data and audience audit" and a better understanding of the current available assets. Once identified the end objectives, it develops a plan and a strategy to achieve them. Goal Setting • Focus on fully outlining the value of the company’s current assets, data and audiences, highlighting undiscovered value and potential. • Defining areas and opportunities for improved monetisation, stronger user relationship and experience, and additional revenue sources. Strategy outline • Development of a formal audience and data strategy including: o Bridging the gap (if any) between the company’s existing assets and what it needs to achieve its renewed objectives. o Creating a taxonomy reflecting the company’s objectives and assets. o Identifying the type of data and technology capabilities needed to achieve the wanted results.
Set of data-driven objectives broken down by: overall, marketing, advertising, product insights, etc.
Map of currently available data projected against the data needed to fulfil the identified objectives.
Recommendations for a set of strategic actions and partnerships to fill the data gaps and needs, both from a raw data availability to processing capabilities.
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.