MEASUREMATCH SERVICE PACKAGE

Data Strategy

Data Strategy

Paul-Henri V

Expert Strategist & Change Manager

Cost: 
$20000
Duration: 
20 days
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Description

Everyone now knows that "Data" is extremely important, and that critical competitive and strategic advantage can be derived from the intelligent use of existing data repositories, external data sources, and the improved capture and processing of hitherto unimagined data elements. However many companies and organizations have not yet embarked on taking advantage of the new technologies and methods to leverage their own and other data, and improving the way they capture, store, retrieve analyze to benefit from the enormous mass available. This may be due to several reasons, including fear of the unknown, lack of opportunity, lack of expertise, or just a plain old head-in-the-sand attitude on the part of senior decision makers. This service is tailored for those companies, those that know they probably should venture into the new world of Big Data and analytics and can't work out how, those that aren't sure if it's worthwhile at all ("isn't it all just hype?") and perhaps even those that have tried, spent money, but not achieved the desired results. The service includes one or more (or all) of these elements: - Information/education sessions on what Big Data really is and what it can achieve - Rapid current-state assessment and identification of opportunities and "quick wins" - Needs assessment and tie-in between data-driven opportunities and corporate objectives - Broader strategy development and projection of approach and benefits within a target timeframe - Design and costing of a data solution, including infrastructure, data sources, processing, algorithms, tools and training - Implementation of a solution, likely in phases, creating a "culture of continuous improvement" with respect to data use - Design and Implementation of a change management program to align behaviors and attitudes to a data-driven and data-aware culture - Continuous follow-up and progress check, with implementation of future phases as appropriate. The over-arching objective of these services is to raise the "data-maturity" of clients, generally from a low or non-existent state, to one where they are at the very least gaining advantage over their competitors and showing bottom-line impact though heightened awareness, skills, operational practices and decision making that are driven by the superior intelligence that data can provide. Clearly this is a very high-level description and it would my pleasure to delve into more detail for a specific quote for services. Please note that we are also happy to work with clients who have already made a foray into the data world, but who are less than satisfied with the outcome. Sometimes the tweaks can be relatively minor and the improvements significant.

Deliverables

Data Opportunity Assessment

Data Strategy and Approach

Data Solution Planning and Implementation

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


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