Data audit for marketing

Data audit for marketing

Alexandros P

Applied data science in the Google Marketing Ecosystem

5 days
Create a Free Account


The data audit service for marketing works as follows: After an initial call that will help me understand your business needs, you will provide me with access to your marketing data sources. I will clean, combine and enrich the data to explore and analyse them with relevant statistical and data mining methods. Based on this thorough analysis you will receive specific recommendations around opportunities for better marketing ROI as well as highlighted areas of improvement e.g where you marketing budget is not spent optimally or results are below what would be expected. The data audit report covers: * Areas that over or under perform and why * Marketing budget that is not effectively spent * Website bottlenecks on the way to conversion * Analysis of change: where it happens, how it happens and what's driving it daily, weekly, monthly (and should you care? ) * Possible inconsistencies/ inaccuracies in the data. * Interesting or surprising micro and macro patterns of user behaviour on the site Benefits for you: * You will understand risks and opportunities as surfaced by the data analysis. * You will find out what's happening on the site and why, as well as what steps to take to drive improvements in problematic areas. * You 'll receive actionable insights to help you optimise you marketing plan and budget and make product/UX improvements. The package in based on descriptive and diagnostic analytics, but can be extended with relevant services in predictive/prescriptive analytics The price and project duration are indicative. The deliverables depend on the quantity and mainly quality of the provided data. I 'd be happy to discuss a plan based on your specific requirements.


Initial call to discuss specifics of your business and requirements and agree on a plan of action.

Report with contents as described above.

Presentation (video call or face to face depending on your location)

Support for one week after project ends- or more based on agreement.

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free