MEASUREMATCH SERVICE PACKAGE

Data audit for marketing

Data audit for marketing

Alexandros P

Applied data science in the Google Marketing Ecosystem

Cost: 
$4,000
Duration: 
5 days
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Description

The data audit service for marketing works as follows: After an initial call that will help me understand your business needs, you will provide me with access to your marketing data sources. I will clean, combine and enrich the data to explore and analyse them with relevant statistical and data mining methods. Based on this thorough analysis you will receive specific recommendations around opportunities for better marketing ROI as well as highlighted areas of improvement e.g where you marketing budget is not spent optimally or results are below what would be expected. The data audit report covers: * Areas that over or under perform and why * Marketing budget that is not effectively spent * Website bottlenecks on the way to conversion * Analysis of change: where it happens, how it happens and what's driving it daily, weekly, monthly (and should you care? ) * Possible inconsistencies/ inaccuracies in the data. * Interesting or surprising micro and macro patterns of user behaviour on the site Benefits for you: * You will understand risks and opportunities as surfaced by the data analysis. * You will find out what's happening on the site and why, as well as what steps to take to drive improvements in problematic areas. * You 'll receive actionable insights to help you optimise you marketing plan and budget and make product/UX improvements. The package in based on descriptive and diagnostic analytics, but can be extended with relevant services in predictive/prescriptive analytics The price and project duration are indicative. The deliverables depend on the quantity and mainly quality of the provided data. I 'd be happy to discuss a plan based on your specific requirements.

Deliverables

Initial call to discuss specifics of your business and requirements and agree on a plan of action.

Report with contents as described above.

Presentation (video call or face to face depending on your location)

Support for one week after project ends- or more based on agreement.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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