The data audit phase is a fact-finding exercise necessary to shape a data and audience strategy and will provide a clear picture of the value of the existing data assets. The data audit starts by documenting all users’ digital and offline touchpoints, collecting information across the company across properties, departments, sections, apps, initiatives, events, CRMs and current and legacy systems. An important objective is also to understand if and how the data is being collected, by whom and where it is stored. We will also identify any data that is either sold or bought externally. Steps include, but are not limited to: - Assessment of user touchpoints, online and offline (data already collected and not). - Assessment of how the data is collected. - Assessment of how the data is processed. - Assessment of data storage. - Assessment of how the data is sold (if applicable). - Assessment of how the data is bought (if applicable). I have written about the data audit in this article: https://adexchanger.com/the-sell-sider/a-publishers-success-begins-and-ends-with-a-data-and-audience-strategy/
Existing audience data touchpoints map and feedback
Existing audience data collection platforms and framework map and feedback
Existing data monetisation agreements feedback
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It's easy and incredibly fast to find and book an incredibly valuable professional services partner through the MeasureMatch marketplace platform.
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Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in our most popular services category (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 5,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
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The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
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