The data audit phase is a fact-finding exercise necessary to shape a data and audience strategy and will provide a clear picture of the value of the existing data assets. The data audit starts by documenting all users’ digital and offline touchpoints, collecting information across the company across properties, departments, sections, apps, initiatives, events, CRMs and current and legacy systems. An important objective is also to understand if and how the data is being collected, by whom and where it is stored. We will also identify any data that is either sold or bought externally. Steps include, but are not limited to: - Assessment of user touchpoints, online and offline (data already collected and not). - Assessment of how the data is collected. - Assessment of how the data is processed. - Assessment of data storage. - Assessment of how the data is sold (if applicable). - Assessment of how the data is bought (if applicable). I have written about the data audit in this article: https://adexchanger.com/the-sell-sider/a-publishers-success-begins-and-ends-with-a-data-and-audience-strategy/
Existing audience data touchpoints map and feedback
Existing audience data collection platforms and framework map and feedback
Existing data monetisation agreements feedback
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.
What is MeasureMatch?
MeasureMatch is a professional services marketplace for business leaders globally to get important marketing, commerce, customer experience software systems and related data management, data engineering and data science work done faster.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.