Customer Lifetime Behaviour Analysis

Customer Lifetime Behaviour Analysis

Emma H

Data Analyst

7 days
Create a Free Account


Are you having trouble understanding who your different types of customers are and how they behave throughout their lifetime with you? Do you have lots of information about them stored across many tools and you're struggling to pull relevant insights from it? Are you trying to find out the lifetime ROI of your marketing spend? If these problems sound familiar, then this analysis piece will help. By taking the raw data from your customer database and linking it to the data from your web analytics I can identify buying trends throughout your customers’ lifecycles and tie that back to their demographic information, marketing activity and the devices used. I can also compare what buying journeys look like for first purchases compared to subsequent ones. These insights can then be fed back into your acquisition, retention and content strategies while helping to ensure you can deliver a good experience on whatever device they’re using.


Understand who your customers are on a brand level and by different services / products types

Understand who your customers are by different behaviours (i.e. customers who convert on above average frequency, customers who spend more on average and customers who have come from a specific acquisition channel or campaign).

Identify the percentage of your customers that have become dormant and could therefore potentially be reactivated.

Determine the average number of transactions in your customers’ lifetime, the average amount spent and time between purchases.

Tie customer data back to what marketing drives initial and subsequent sales

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services - MeasureMatch has pros you need. That just the very beginning of 1,000s of skills and services on-demand.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early July 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free