Customer Lifetime Behaviour Analysis

Customer Lifetime Behaviour Analysis

Emma H

Data Analyst

7 days
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Are you having trouble understanding who your different types of customers are and how they behave throughout their lifetime with you? Do you have lots of information about them stored across many tools and you're struggling to pull relevant insights from it? Are you trying to find out the lifetime ROI of your marketing spend? If these problems sound familiar, then this analysis piece will help. By taking the raw data from your customer database and linking it to the data from your web analytics I can identify buying trends throughout your customers’ lifecycles and tie that back to their demographic information, marketing activity and the devices used. I can also compare what buying journeys look like for first purchases compared to subsequent ones. These insights can then be fed back into your acquisition, retention and content strategies while helping to ensure you can deliver a good experience on whatever device they’re using.


Understand who your customers are on a brand level and by different services / products types

Understand who your customers are by different behaviours (i.e. customers who convert on above average frequency, customers who spend more on average and customers who have come from a specific acquisition channel or campaign).

Identify the percentage of your customers that have become dormant and could therefore potentially be reactivated.

Determine the average number of transactions in your customers’ lifetime, the average amount spent and time between purchases.

Tie customer data back to what marketing drives initial and subsequent sales

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

To start, it's easy and incredibly fast. And, because we interview all service providers, clients are advancing their analytics, marketing automation, customer experience software systems and related data management, data engineering and data science capabilities faster than ever.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Mixpanel, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

What are Service Packages?

Service Packages are effectively the briefs that clients don't want to write.
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service providers with ease and confidence.
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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