Are you having trouble understanding who your different types of customers are and how they behave throughout their lifetime with you? Do you have lots of information about them stored across many tools and you're struggling to pull relevant insights from it? Are you trying to find out the lifetime ROI of your marketing spend? If these problems sound familiar, then this analysis piece will help. By taking the raw data from your customer database and linking it to the data from your web analytics I can identify buying trends throughout your customers’ lifecycles and tie that back to their demographic information, marketing activity and the devices used. I can also compare what buying journeys look like for first purchases compared to subsequent ones. These insights can then be fed back into your acquisition, retention and content strategies while helping to ensure you can deliver a good experience on whatever device they’re using.
Understand who your customers are on a brand level and by different services / products types
Understand who your customers are by different behaviours (i.e. customers who convert on above average frequency, customers who spend more on average and customers who have come from a specific acquisition channel or campaign).
Identify the percentage of your customers that have become dormant and could therefore potentially be reactivated.
Determine the average number of transactions in your customers’ lifetime, the average amount spent and time between purchases.
Tie customer data back to what marketing drives initial and subsequent sales
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
It's easy and incredibly fast to find and book an incredibly valuable professional services partner through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of 1 March 2022).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in our most popular services category (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 5,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.