Customer Data Platform Strategy & Implementation

Customer Data Platform Strategy & Implementation

Zachary V

Marketing Data Senior Strategist

10 days
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Combining expertise across marketing strategy, campaign planning, technology systems and data, we offer Customer Data Platform (CDP) consulting services across from A-to-Z. Starting with a discovery and gap analysis session, we design a framework that defines the appropriate systems, tools and data integrations, implementation approach and ongoing management operations. From this initial framework, we then offer implementation support across strategy and tactical implementation, including setup, tools and data integration and initial audience segment and campaign activations. Once systems are in place and operational we then provide ongoing management as needed by our customers, across audience segmentation, campaign activation and marketing performance tracking and analytics.


Discovery and Gap Analysis Examination of all relevant and existing audience data-sets, and interviewing of key persons on the marketing team as well as agency partners involved in key outbound media activity, current reporting systems, and further distillation of marketing objectives and interactivity.

Assessment, Findings and Initial Framework Define key observations and themes, areas of concern and opportunity and initial recommendation as to a system solution, design, planning and operation procedures.

Customer Data Platform Technology Stack and Operations Recommendation Complete, blueprint recommendation based on alignment of initial framework. Can include optimization and operational efficiencies of current systems, recommendation on new systems.

Multi-Phase Roadmap Based on customer feedback and alignment on initial recommendation CMO Labs will build out a multi-phase roadmap detailing new systems roll-out, measurement approach, audience segments, campaign triggers and actions; as well as implementation roll-out based on business wins and iteration cycles, as well as cost and resource requirements.

Systems Implementation Strategic Oversight and Advisory Technical advisory and oversight support among service/tech vendors, agency partners and customer teams. Can include strategy support in defining and launching initial onset of audience segments and multi-channel campaigns via the CDP and outbound connectors such as DMP and CRM.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

What are Service Packages?

Service Packages are effectively the briefs that clients don't want to write.
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service providers with ease and confidence.
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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