MEASUREMATCH SERVICE PACKAGE

Customer Data Platform Strategy & Implementation

Customer Data Platform Strategy & Implementation

Zachary V

Marketing Data Senior Strategist

Cost: 
$14000
Duration: 
10 days
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Description

Combining expertise across marketing strategy, campaign planning, technology systems and data, we offer Customer Data Platform (CDP) consulting services across from A-to-Z. Starting with a discovery and gap analysis session, we design a framework that defines the appropriate systems, tools and data integrations, implementation approach and ongoing management operations. From this initial framework, we then offer implementation support across strategy and tactical implementation, including setup, tools and data integration and initial audience segment and campaign activations. Once systems are in place and operational we then provide ongoing management as needed by our customers, across audience segmentation, campaign activation and marketing performance tracking and analytics.

Deliverables

Discovery and Gap Analysis Examination of all relevant and existing audience data-sets, and interviewing of key persons on the marketing team as well as agency partners involved in key outbound media activity, current reporting systems, and further distillation of marketing objectives and interactivity.

Assessment, Findings and Initial Framework Define key observations and themes, areas of concern and opportunity and initial recommendation as to a system solution, design, planning and operation procedures.

Customer Data Platform Technology Stack and Operations Recommendation Complete, blueprint recommendation based on alignment of initial framework. Can include optimization and operational efficiencies of current systems, recommendation on new systems.

Multi-Phase Roadmap Based on customer feedback and alignment on initial recommendation CMO Labs will build out a multi-phase roadmap detailing new systems roll-out, measurement approach, audience segments, campaign triggers and actions; as well as implementation roll-out based on business wins and iteration cycles, as well as cost and resource requirements.

Systems Implementation Strategic Oversight and Advisory Technical advisory and oversight support among service/tech vendors, agency partners and customer teams. Can include strategy support in defining and launching initial onset of audience segments and multi-channel campaigns via the CDP and outbound connectors such as DMP and CRM.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partner through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of 1 March 2022).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in our most popular services category (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 5,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

What are MeasureMatch Service Packages?

1
A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
2
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
3
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
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