MEASUREMATCH SERVICE PACKAGE

Customer data platform - evaluation phase

Customer data platform - evaluation phase

Todd B

Marketing technologist experienced in first-party data

Cost: 
$15000
Duration: 
30 days
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Description

A decision has already been made to add a customer data platform to the marketing technology stack. Which customer data platform? A side-by-side comparison of selected vendors against the near- and long-term needs, including implementation details, is the best way to make this decision. The evaluation phase will involve many detailed discussions with vendor solutions consultants to ensure coverage for use cases. CDP evaluation documentation will be updated to include details around implementation steps and level of effort for each use case. When necessary, and when the option is available, proof-of-concepts may be set up with some vendors.

Deliverables

CDP documentation framework for evaluation & implementation phases

Completed evaluation section, including use case implementation steps

Recommendations for implementation phase, including recommended vendor based on our analysis

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

To start, it's easy and incredibly fast. And, because we interview all service providers, clients are advancing their analytics, marketing automation, customer experience software systems and related data management, data engineering and data science capabilities faster than ever.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Mixpanel, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

What are Service Packages?

1
Service Packages are effectively the briefs that clients don't want to write.
2
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service providers with ease and confidence.
3
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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