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The purpose of this audit is to ensure your organization is setting up your digital campaigns for success, however you measure your ROI. Through a thorough deep dive , we will... 1. audit your data's action-ability through testing data loss, or missed data opportunity, of all of your tagged media and digital properties. 2. audit your data's connectivity to your buying platforms to ensure you can reach, and model, off of your top segments 3. Audit your master performance dashboards to ensure the most valuable data is being brought to the surface. 4. This accumulates to one round of optimization recommendations for both your site and media Tasks inclusive of this process: - Auditing your tagging infrastructure. Ensuring all property and media are properly being tracked and data is being collected into the tagging platforms. This is inclusive of Ad Servers, Data Management Platforms, Analytics Platforms and Tag Management Platforms. - Deep dive of your data segmentation. Analysis of your data syndication between platforms. In addition to above, this is also inclusive of Demand Side and Supply Side Platforms for media buying. - Audit of your Media Agencies buying and campaign reporting. This is inclusive of SEM and Digital Display. - OPTIONAL UNDER RETAINER PLAN: Additional tagging and restructuring of any gaps in data curation that are prohibiting full leverage of your data. This is inclusive of tag creation, more granular data segmentation and nomenclature for proper mapping. - Audit of analytics performance dashboards, both internal and external created reports. This is inclusive of Vendor created reports (Agencies), Web Served Reports (Tableau, GA) and Excel. - OPTIONAL UNDER RETAINER PLAN: Creation or editing of current analytics performance dashboards and ongoing maintenance. Inclusive of all formats noted above. - One round of Paid and/or Owned Media Channel optimization recommendations. - One round of Owned Site optimization recommendations. - One round of Tech Stack recommendations - Once optimization recommendations are reviewed, we can assist in the maintenance of any or all of the above tasks on a retainer basis.
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Audit your data's action-ability through testing data loss, or missed data opportunity, of all of your tagged media and digital properties.
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Test your data's connectivity to your buying platforms to ensure you can reach, and model, off of your top segments.
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Audit your master performance dashboards for accuracy and to ensure the most valuable data is being brought to the surface.
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One round of optimization recommendations for both your site and media.
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
