Are you not sure you are getting as much value as you possibly could from your Google Analytics? Are you unsure on how to report on all the funnels and journeys of your app or website? Would you like to understand where to find the most important areas to focus on to improve conversion rate and optimise digital marketing campaigns? Or perhaps you just need to upskill your team members in the use of your Google Analytics or Google Analytics 360 account? Any business has a unique set of objectives, targets to achieve, and strategies to achieve them, and this is why standard off-the-shelf training sessions can be useful but rarely lead to an immediate outcome in terms of processes changed, opportunities identified, and ultimately goals achieved. This is why all the training sessions I offer are bespoke and tailored on the specific need of the team and the business they are curated for and administered to. As part of this package, we will have an initial meeting to discuss the specific areas of interest for the training session, the general level of knowledge of the participants, and what specific questions should the training sessions participants be able to answer. I will tailor the content of the training sessions to the specific team attending. If the training session is with a digital marketing team, for instance, we will go much more in depth on keywords, campaigns, creatives, marketing channels, and landing page performance. On the other hand, if the training is for product managers and ux designers, we will focus more on understanding customer journeys, how to improve products conversion and how to identify websites bottle-necks. Based on this, the subjects outlined in the training programmes below are to be considered a starting point: the specific training programme for your business will be developed according to your specific needs. All training sessions last 1 full day, they are interactive (and include exercises to ensure every team member is actually able to perform the tasks) and can be administered in English, Italian, or Spanish. Who should attend This course is intended mainly for digital marketeers, junior web analysts, product managers, ux designers, trading managers and anybody else who needs to monitor, analyse and improve the performance of websites and apps. Prior knowledge - Users who have no prior experience using Google Analytics or any other web analytics tools. - Users who use Google Analytics on a regular basis to execute simple tasks and need to improve their proficiency. - Users who have experience using other web analytics tools but no prior knowledge of Google Analytics. After the course, attendants will be able to - Report on the performance of the main business KPIs (depending on the industry and business it will be sales and revenue, leads, sign-ups, content consumed, etc.) - Assess the performance of digital marketing campaign - Set up new marketing campaigns and ensure they are tracked correctly - Understand user journeys and identify areas of improvement Subjects covered - Web Analytics fundamentals - Data types and when to use them - Goals and funnels - Marketing reporting - Real time reporting
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- Training session (6 hours training + QA) to be administered either in person or through videoconferencing - Practical exercises - Training notes/presentation to be delivered to all attendees at the end of the course.
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
