Are you not sure you are getting as much value as you possibly could from your Google Analytics? Are you unsure on how to report on all the funnels and journeys of your app or website? Would you like to understand where to find the most important areas to focus on to improve conversion rate and optimise digital marketing campaigns? Or perhaps you just need to upskill your team members in the use of your Google Analytics or Google Analytics 360 account? Any business has a unique set of objectives, targets to achieve, and strategies to achieve them, and this is why standard off-the-shelf training sessions can be useful but rarely lead to an immediate outcome in terms of processes changed, opportunities identified, and ultimately goals achieved. This is why all the training sessions I offer are bespoke and tailored on the specific need of the team and the business they are curated for and administered to. As part of this package, we will have an initial meeting to discuss the specific areas of interest for the training session, the general level of knowledge of the participants, and what specific questions should the training sessions participants be able to answer. I will tailor the content of the training sessions to the specific team attending. If the training session is with a digital marketing team, for instance, we will go much more in depth on keywords, campaigns, creatives, marketing channels, and landing page performance. On the other hand, if the training is for product managers and ux designers, we will focus more on understanding customer journeys, how to improve products conversion and how to identify websites bottle-necks. Based on this, the subjects outlined in the training programmes below are to be considered a starting point: the specific training programme for your business will be developed according to your specific needs. All training sessions last 1 full day, they are interactive (and include exercises to ensure every team member is actually able to perform the tasks) and can be administered in English, Italian, or Spanish. Who should attend This course is intended mainly for digital marketeers, junior web analysts, product managers, ux designers, trading managers and anybody else who needs to monitor, analyse and improve the performance of websites and apps. Prior knowledge - Users who have no prior experience using Google Analytics or any other web analytics tools. - Users who use Google Analytics on a regular basis to execute simple tasks and need to improve their proficiency. - Users who have experience using other web analytics tools but no prior knowledge of Google Analytics. After the course, attendants will be able to - Report on the performance of the main business KPIs (depending on the industry and business it will be sales and revenue, leads, sign-ups, content consumed, etc.) - Assess the performance of digital marketing campaign - Set up new marketing campaigns and ensure they are tracked correctly - Understand user journeys and identify areas of improvement Subjects covered - Web Analytics fundamentals - Data types and when to use them - Goals and funnels - Marketing reporting - Real time reporting
- Training session (6 hours training + QA) to be administered either in person or through videoconferencing - Practical exercises - Training notes/presentation to be delivered to all attendees at the end of the course.
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.