Bespoke Digital Analytics Training Session - Google Analytics - Advanced

Bespoke Digital Analytics Training Session - Google Analytics - Advanced

Lorenzo N

Analytics and Optimization Consultant

1 days
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Are you not sure you are getting as much value as you possibly could from your Google Analytics? Are you unsure on how to report on all the funnels and journeys of your app or website? Would you like to understand where to find the most important areas to focus on to improve conversion rate and optimise digital marketing campaigns? Or perhaps you just need to upskill your team members in the use of your Google Analytics or Google Analytics 360 account? Any business has a unique set of objectives, targets to achieve, and strategies to achieve them, and this is why standard off-the-shelf training sessions can be useful but rarely lead to an immediate outcome in terms of processes changed, opportunities identified, and ultimately goals achieved. This is why all the training sessions I offer are bespoke and tailored on the specific need of the team and the business they are curated for and administered to. As part of this package, we will have an initial meeting to discuss the specific areas of interest for the training session, the general level of knowledge of the participants, and what specific questions should the training sessions participants be able to answer. I will tailor the content of the training sessions to the specific team attending. If the training session is with a digital marketing team, for instance, we will go much more in depth on keywords, campaigns, creatives, marketing channels, and landing page performance. On the other hand, if the training is for product managers and ux designers, we will focus more on understanding customer journeys, how to improve products conversion and how to identify websites bottle-necks. Based on this, the subjects outlined in the training programmes below are to be considered a starting point: the specific training programme for your business will be developed according to your specific needs. All training sessions last 1 full day, they are interactive (and include exercises to ensure every team member is actually able to perform the tasks) and can be administered in English, Italian, or Spanish. Who should attend Users who attended the Basic web analytics reporting with Google Analytics or web and digital analysts, digital marketeers, product managers, ux designers, trading managers and anybody else who need to get an in-depth understanding of the user behaviour on the website and the key user segments; Prior knowledge - Users who have a good understanding of Google Analytics basic reporting but need to improve their knowledge. - A course readiness test can be provided to attendants ahead of the course. After the course, attendants will be able to - Set up new goals and funnels - Connect Google Analytics with Google Adwords - Create advanced segments based on custom business logic - Filter data based on segments and compare different segments - Troubleshoot analytics issues - Perform more advanced marketing and campaign analysis Subjects covered - Channel groupings and rules - Advanced segmentation: theory and practice - Working with custom metrics and custom dimensions - The Google Analytics admin panel: how to change the reports setup - Data connector with Adwords - Advanced Google Analytics features


- Training session (6 hours training + QA) to be administered either in person or through videoconferencing - Practical exercises - Training notes/presentation to be delivered to all attendees at the end of the course.

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