MEASUREMATCH SERVICE PACKAGE

Bespoke Digital Analytics Training Session - Adobe Analytics - Basic

Bespoke Digital Analytics Training Session - Adobe Analytics - Basic

Lorenzo N

Analytics and Optimization Consultant

Cost: 
£1,000
Duration: 
1 days
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Description

Are you not sure you are getting as much value as you possibly could from your Adobe Analytics? Are you unsure on how to report on all the funnels and journeys of your app or website? Would you like to understand where to find the most important areas to focus on to improve conversion rate and optimise digital marketing campaigns? Or perhaps you just need to upskill your team members in the use of your Adobe Analytics account? Any business has a unique set of objectives, targets to achieve, and strategies to achieve them, and this is why standard off-the-shelf training sessions can be useful but rarely lead to an immediate outcome in terms of processes changed, opportunities identified, and ultimately goals achieved. This is why all the training sessions I offer are bespoke and tailored on the specific need of the team and the business they are curated for and administered to. As part of this package, we will have an initial meeting to discuss the specific areas of interest for the training session, the general level of knowledge of the participants, and what specific questions should the training sessions participants be able to answer. I will tailor the content of the training sessions to the specific team attending. If the training session is with a digital marketing team, for instance, we will go much more in depth on keywords, campaigns, creatives, marketing channels, and landing page performance. On the other hand, if the training is for product managers and ux designers, we will focus more on understanding customer journeys, how to improve products conversion and how to identify websites bottle-necks. Based on this, the subjects outlined in the training programmes below are to be considered a starting point: the specific training programme for your business will be developed according to your specific needs. All training sessions last 1 full day, they are interactive (and include exercises to ensure every team member is actually able to perform the tasks) and can be administered in English, Italian, or Spanish. Who should attend This course is intended mainly for digital marketeers, junior web analysts, product managers, ux designers, trading managers and anybody else who needs to monitor, analyse and improve the performance of websites and apps. Prior knowledge - Users who have no prior experience using Adobe Analytics or any other web analytics tools. - Users who use Adobe Analytics on a regular basis to execute simple tasks and need to improve their proficiency. - Users who have experience using other web analytics tools but no prior knowledge of Adobe Analytics. After the course, attendants will be able to - Report on the performance of the main business KPIs (depending on the industry and business it will be sales and revenue, leads, sign-ups, content consumed, etc.) - Assess the performance of digital marketing campaign - Set up new marketing campaigns and ensure they are tracked correctly - Understand user journeys and identify areas of improvement Subjects covered - Web Analytics fundamentals - Analysis workspace: create reports and dashboards - Data types and when to use them - Props, eVars, and events - Marketing reporting - Real time reporting

Deliverables

- Training session (6 hours training + QA) to be administered either in person or through videoconferencing - Practical exercises - Training notes/presentation to be delivered to all attendees at the end of the course.

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