Bespoke Digital Analytics Training Session - Adobe Analytics - Advanced

Bespoke Digital Analytics Training Session - Adobe Analytics - Advanced

Lorenzo N

Analytics and Optimization Consultant

1 days
Create a Free Account


Are you not sure you are getting as much value as you possibly could from your Adobe Analytics? Are you unsure on how to report on all the funnels and journeys of your app or website? Would you like to understand where to find the most important areas to focus on to improve conversion rate and optimise digital marketing campaigns? Or perhaps you just need to upskill your team members in the use of your Adobe Analytics account? Any business has a unique set of objectives, targets to achieve, and strategies to achieve them, and this is why standard off-the-shelf training sessions can be useful but rarely lead to an immediate outcome in terms of processes changed, opportunities identified, and ultimately goals achieved. This is why all the training sessions I offer are bespoke and tailored on the specific need of the team and the business they are curated for and administered to. As part of this package, we will have an initial meeting to discuss the specific areas of interest for the training session, the general level of knowledge of the participants, and what specific questions should the training sessions participants be able to answer. I will tailor the content of the training sessions to the specific team attending. If the training session is with a digital marketing team, for instance, we will go much more in depth on keywords, campaigns, creatives, marketing channels, and landing page performance. On the other hand, if the training is for product managers and ux designers, we will focus more on understanding customer journeys, how to improve products conversion and how to identify websites bottle-necks. Based on this, the subjects outlined in the training programmes below are to be considered a starting point: the specific training programme for your business will be developed according to your specific needs. All training sessions last 1 full day, they are interactive (and include exercises to ensure every team member is actually able to perform the tasks) and can be administered in English, Italian, or Spanish. Who should attend Users who attended the Basic web analytics reporting with Adobe Analytics or web and digital analysts, digital marketeers, product managers, ux designers, trading managers and anybody else who need to get an in-depth understanding of the user behaviour on the website and the key user segments; Prior knowledge - Users who have a good understanding of Adobe Analytics basic reporting but need to improve their knowledge. - A course readiness test can be provided to attendants ahead of the course. After the course, attendants will be able to - Enrich digital data with offline data - Create advanced segments based on custom business logic - Filter data based on segments and compare different segments - Troubleshoot analytics issues - Create calculated metrics Subjects covered - Marketing channels processing rules - Advanced segmentation: theory and practice - Working with calculated metrics - The admin panel - Classifications - Connectors and data sources


- Training session (6 hours training + QA) to be administered either in person or through videoconferencing - Practical exercises - Training notes/presentation to be delivered to all attendees at the end of the course.

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.

3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success and to accelerate revenue.

What are MeasureMatch Service Packages?

A Service Package describes a service on offer from a consultant or consultancy participating in the MeasureMatch professional services marketplace.
Service Packages compliment MeasureMatch Experts' profiles with services that can be booked "off the shelf".
Service Packages are the only way a prospective client can directly strike up a discovery, scoping, pricing negotiation with any MeasureMatch Expert - otherwise, a project brief needs to be submitted.
Get Started Free