Audience data and monetisation strategy (digital advertising, marketing and media)

Audience data and monetisation strategy (digital advertising, marketing and media)

Alessandro D

Hands on data but focus on consumer

30 days
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Development of a formal audience and data strategy including: Bridging the gap (if any) between your existing assets and what you need to achieve your renewed objectives. Building a taxonomy reflecting your objectives and assets. Defining the technology and the platforms needed for audience profiling and segmentation. It include the following steps (adaptable depending on context): a) Comparison of current data available and audience status vs objectives (Assessment and discovery of any gaps in data). a.1) Filling the data gap: definition of strategy for further interaction with audience and additional data collection. a.2) Filling the data gap: definition and planning of data partnerships. b) Definition of audience profiling guidelines and scope. c) Creation of taxonomy/s. d) Definition of audience segmentation. e) Assessment of platforms/technology currently used vs objectives (followed by recommendations). Areas covered • Marketing • Advertising • Subscriptions: acquisition • Subscriptions: retention • Ticketing: sales • Ticketing: upselling • Merchandising: sales Merchandising: upselling • Sponsorships: negotiation of new ones or activation of existing ones Use cases • Personalisation • Targeting • Email • Creative optimisation • Insights • Reporting • Etc.


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