Development of a formal audience and data strategy including: Bridging the gap (if any) between your existing assets and what you need to achieve your renewed objectives. Building a taxonomy reflecting your objectives and assets. Defining the technology and the platforms needed for audience profiling and segmentation. It include the following steps (adaptable depending on context): a) Comparison of current data available and audience status vs objectives (Assessment and discovery of any gaps in data). a.1) Filling the data gap: definition of strategy for further interaction with audience and additional data collection. a.2) Filling the data gap: definition and planning of data partnerships. b) Definition of audience profiling guidelines and scope. c) Creation of taxonomy/s. d) Definition of audience segmentation. e) Assessment of platforms/technology currently used vs objectives (followed by recommendations). Areas covered • Marketing • Advertising • Subscriptions: acquisition • Subscriptions: retention • Ticketing: sales • Ticketing: upselling • Merchandising: sales Merchandising: upselling • Sponsorships: negotiation of new ones or activation of existing ones Use cases • Personalisation • Targeting • Email • Creative optimisation • Insights • Reporting • Etc.
Detailed report on all the items in the package details
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.
3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success and to accelerate revenue.