MEASUREMATCH SERVICE PACKAGE

Audience audit/discovery (digital advertising, marketing and media)

Audience audit/discovery (digital advertising, marketing and media)

Alessandro D

Hands on data but focus on consumer

Cost: 
$7000
Duration: 
30 days
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Description

While the data audit (see package) focuses on the single data points, the audience audit covers if and how the data is processed, assembled and translated into a single customer view. It analyses current audience profiling, segmentation and taxonomies. It examines existing tools and platforms and also collects information on the company's current objectives, existing monetisation channels and clients. - Overall business objectives’ overview. - Commercial objectives’ overview. - Marketing objectives’ overview. - Assessment of technology platforms already in use. - Assessment of current adoption of data science/AI. - Assessment of existing taxonomy. - Assessment of existing audience profiling. - Assessment of existing audience segmentation. - Assessment of audience monetisation touch points. - Assessment of monetisation channels (direct/indirect) - Assessment of buyers/clients (if applicable).

Deliverables

Detailed report on all the items in the package details

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

What is MeasureMatch?

MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and data science professionals.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, around 3,000 in 50+ countries (as of early May 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

What are Service Packages?

1
Service Packages are effectively the briefs that clients don't want to write.
2
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service provider partners with ease and confidence.
3
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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