MEASUREMATCH SERVICE PACKAGE

Audience audit/discovery (digital advertising, marketing and media)

Audience audit/discovery (digital advertising, marketing and media)

Alessandro D

Hands on data but focus on consumer

Cost: 
$7000
Duration: 
30 days
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Description

While the data audit (see package) focuses on the single data points, the audience audit covers if and how the data is processed, assembled and translated into a single customer view. It analyses current audience profiling, segmentation and taxonomies. It examines existing tools and platforms and also collects information on the company's current objectives, existing monetisation channels and clients. - Overall business objectives’ overview. - Commercial objectives’ overview. - Marketing objectives’ overview. - Assessment of technology platforms already in use. - Assessment of current adoption of data science/AI. - Assessment of existing taxonomy. - Assessment of existing audience profiling. - Assessment of existing audience segmentation. - Assessment of audience monetisation touch points. - Assessment of monetisation channels (direct/indirect) - Assessment of buyers/clients (if applicable).

Deliverables

Detailed report on all the items in the package details

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.

What are Service Packages?

1
Service Packages are effectively the briefs that clients don't want to write.
2
Service Packages are designed to be operationally and tactically detail oriented to compliment Experts' profiles and help clients choose service providers with ease and confidence.
3
Service Packages are the only way to directly strike up a discovery, scoping, pricing and contract negotiation with any MeasureMatch Expert (otherwise, a project brief needs to be submitted).
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