Have the right data at your fingertips to make informed business decisions quickly. A strategic review of your business measurement framework: i) To identify the metrics that have the greatest impact on your business performance. ii) To design and build an actionable data dashboard that provides you with the information you need to make informed business decisions quickly. Deliverables described below...
2.1 A review of all existing business data activities to identify their metrics. This includes data activities such as 121 communications, digital advertising, e-commerce, social media and digital customer experiences/events. The output will be a spreadsheet detailing the metrics identified for each data activity.
2.2 An attribution process for scoring each metric, based on its impact on business performance. This allows us to identify the critical KPIs for each data activity. The output will be a spreadsheet detailing the scores for each metric with a summary sheet that presents the critical KPIs for measuring your business performance.
2.3 The development of a tagging framework to capture the required data for each KPI. And then a review of your existing tagging across your data activities to identify gaps and make recommendations for optimisation of your existing tagging (N.B. this does not include amendment of existing, or implementation of any new tagging recommendations - if required, this can be costed separately, once the tagging brief is complete). The output will be three spreadsheets - the tagging framework, the tagging gap analysis and the tagging brief for optimisation of your existing tagging.
2.4 The design & build of a data activity reporting dashboard to present each KPI in a way that allows stakeholders to understand their impact on business performance and therefore make informed business decisions quickly. The data dashboard can be supplied as an automatically updating spreadsheet or through data visualisation/reporting tools such as Tableau, QlikView, MicroStrategy etc. (subject to software licenses).
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Which services can clients contract via the MeasureMatch marketplace platform?
The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultants and consultancies with outstanding technology, data or analytics skills and experience. And, on the other, it’s for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe.