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A strategic review of your customer data through two lenses: i) How your business is complying with the principles of the GDPR, and where it is not, what practical steps it needs to take to address potential risks. ii) How your business is delivering value from its customer data, and where we identify opportunities for optimisation, what plans you could put in place to build data-powered activities which could drive incremental growth for your business.
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1.1 Customer Data Strategy Workshop/Stakeholder Interviews - to define the Data Vision (your desired end game) for your business and the Data Strategy (how your business will use its data) to deliver your Data Vision. The outputs of this deliverable will be supplied as a presentation document which will define your vision, set out your business use cases for customer data and detail the practical data activities that can be executed to fuel your business growth.
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1.2 Customer Data Requirements - what data your business needs to collect & enhance to execute your Data Strategy. This identifies the most valuable customer data for your business. This deliverable will be supplied as a spreadsheet which will capture the data required to execute each of the data activities identified in Deliverable 1.1 (the Data Vision & Strategy presentation).
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1.3 Data Audit, Gap Analysis & Data Activity Roadmap - an audit of what data your business already captures vs your Customer Data Requirements (from Deliverable 1.2) to identify gaps that need to be filled. The Data Activity Roadmap will then provide your business with a practical plan for capturing the required customer data at the right stage of the customer journey/user experience. This deliverable is supplied in two parts - a spreadsheet documenting the findings from the Data Audit and Gap Analysis and a presentation document which provides a roadmap for each of the data activities to optimise data capture, customer experience and business growth.
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1.4 GDPR Considerations - to assess the risks associated with the capture and use of customer data for each data activity and provide practical recommendations for addressing these risks. It's important to note that these recommendations will be in the context of a customer data strategy and will not negate the need to seek specialist legal advice on data protection and GDPR compliance. The deliverable will be a document detailing GDPR considerations for each data activity with recommendations for addressing the perceived risks.
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The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
